Choi Bomin Shines in Ever Bilena’s Vibrant Pillow Pop Multi Pot Campaign

Ever Bilena, the Philippines’ leading local cosmetics brand, introduces its latest campaign starring Korean rising star Choi Bomin.

Known for his youthful energy, charm, and versatility, Bomin perfectly embodies the playful and effortless spirit of the Pillow Pop Multi Pot, a must-have for Gen Z makeup lovers.

The campaign captures Bomin’s fun-loving personality with lively visuals, including a bouncy castle moment that reflects the airy, playful nature of the Pillow Pop Multi Pot. Just like Bomin’s magnetic charisma, this multi-use color pot delivers a soft, seamless touch of color that elevates everyday makeup with ease.

Lightweight Formula for a Natural Finish

Designed for eyes, lips, and cheeks, the Pillow Pop Multi Pot features an ultra-lightweight formula that blends effortlessly. Its airy texture glides smoothly on the skin, making it easy to layer or wear alone for a fresh, natural look.

Nine Shades for Limitless Creativity

The collection offers nine versatile shades crafted to complement a wide range of skin tones and moods:

• Glitzy Gold: Funky shimmery gold
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• Glitzy Champagne: Subtle frosted champagne
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• Dreamy Sakura: Shimmery nudish pink
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• Dreamy Dahlia: Milky rosy almond
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• Dreamy Coral: Toasted coral
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• Dreamy Punch: Deep berry
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• Dreamy Rose: Pure reddish pink
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• Toasted Pecan: Cool brown
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• Toasted Oak: Neutral deep brown

Each shade encourages self-expression and endless makeup possibilities.

A Fun, Fresh Collaboration

“Bomin brings a unique mix of freshness, fun, and sophistication, qualities that perfectly reflect what the Pillow Pop Multi Pot stands for,” says Rafeea Custodio, Brand Manager of Ever Bilena. “This campaign shows that makeup can be light, effortless, and exciting, while still allowing people to express themselves fully.”

The Ever Bilena Pillow Pop Multi Pot featuring Choi Bomin is now available online at Ever Bilena’s flagship stores on TikTok Shop, Shopee, and Lazada, as well as in leading department stores and retailers nationwide, including Watsons, SM Beauty, and Robinsons.