Taco Bell Launches New Live Más Concept Store at Gateway

Are you ready to Live Más?

Taco Bell has finally revamped and evolved its pioneer store, introducing a new dining experience for Filipinos.

The brand focuses on delivering Más Flavor, ensuring customers enjoy fresh ingredients, Más Heart,through warm and welcoming service, and of course Más Value, with more affordable pricing.

Filipinos first got a taste of Taco Bell’s signature nachos, burritos, quesadillas, and tacos when it opened its doors to the public back in 2004.

During the media event held at the Gateway branch, Taco Bell announced its recent rebranding, repositioning, and repricing initiatives, marking a fresh new chapter for the brand in the Philippines.

Now, they are finalizing what they believe to be the perfect strategy, backed by innovative marketing leaders and a dedicated team. All staff members underwent intensive training programs to further enhance their capabilities, ensuring they can deliver 100% quality service to customers.

Their goal is to bring an American-style dining experience to the Philippines, offering customers a consistently satisfying food experience.

They believe that without confidence, there can be no customer loyalty. As such, confidence in their products remains high, supported by strict standards of food safety and hygiene—both of which are crucial to customer trust.

Customers will also notice the “YOU’LL LOVE OUR FOOD” logo, serving as a reminder of the brand’s commitment to delivering top-quality food and service.

They want the Filipinos to see the products not just as food but as an experience. The freshest the better, with highest quality ingredients so that every bite is a sensation of taste and flavor.

They have an open kitchen for the customers to see how they prepare each meal and explore the area themselves.

As they unravel the newest concept to the Filipinos, expect them to pop up in nearby area soon.
All in all, they have 40 Taco Bell stores nationwide in just 3 years.
I'm actually hoping they would open near Antipolo so people from the east could experience what the hype is all about.

This area is one of the social centers of the store. The whole idea is modern and simple, with countryside feel to it.

They employ different color schemes; some are beige and cream with light woods, others are in rich purple and and yellowish. Others employ bright blues or greens for a bolder look.

I love how they employed the purple all over the place. Striking and eye-catching to customers.

They have widely distributed wall and table sockets for customers' convenience which is a big plus for us. This has always been the issue of the customers to some stores that are lacking charging sockets for mobile phones.

I ordered a Beef Burrito Supreme for 159 that comes with a drink and nachos but it was a bit of disappointing.
Don't get me wrong, I loved the taste, really. Especially the nachos. Yum!
But it was all just beef in there, no veggies and stuff.

They served it just wrapped in a soft pita bread and it was quite messy.

They crammed it too full, and I was tempted to put everything inside my mouth just to avoid the messiness thing.

Unfortunately it keeps on leaking out the bottom and side. And to my dismay, the didn't bring me any spoon and fork so I could eat it properly. There's always a room for improvement, right?
But it's yummy, totally.