Turner Broadcasting System unveils New Generations 2015 results ; TV as a dominant platform
According to new study unveiled by Turner Broadcasting System, the company behind kids' channels such as Cartoon Network, Toonami and Boomerang ,TV continues to be the most frequented platform.
David Webb, the director , research and planning for the kids and entertainment brands of Turner International Asia Pacific also concluded that accelerated adoption of mobile apps and a new wave of unique quality content would be key factors in driving media growth.
The New Generations 2015 results unveiling was recently held at the Mind Museum, which analyzes the habits of media consumption of the kids 4 to 14 years of age.
The research itself was conducted around the region in the Philippines, in Singapore, Indonesia and also in Australia.
The talk revolved around the differences in Southeast Asia compared to Australia.
There is a huge comparison between the Westernized market and the Southeastern.
So, any good research will start everything on the methodology side.
The research was conducted across just over 500 parent and child pairs. They had the kid and parent in one room while doing the whole thing.
The kids they were looking at were between 4 to 14 years of age with a 50/50 male and female.
They wanted to know about the next latest trends, what the kids are really into. That will help them tremendously to see new trends that are coming in terms of media consumption and how they will create strategy on getting quality content into the hands of kids across the country.
The research was done late last year 2014, across mega Manila and they also did a research in the US which acquired interesting results.
They found out that the kids are accessing more content on their terms meaning, because they've got access to devices, they are able to get media as and when they want.
Whether they're going for longer-form or shorter-form content.
They are in constant hunt for a content that suits their need, given the context they're in-- more than the kids that don't have these devices on hand.
Clearly, with multi-platform with playTV in mobile devices, kids can get access as and when they want.
For you parents, how are your kids accessing the media? Where are they going for their full content?
Survey shows, TV is obviously number 1, online is very close as number 2.
As we all know, online users has gradually grown.
Traditional media like radio and newspapers is obviously falling away so strategies from the print publications to get online is vital.
Getting online is important in discovering things and finding stuff around them.
In an Australian survey and across Southeast Asia, online is very close to TV for kids from 7 to 14 in finding out about toys, games, movies and new technology.
Also in Australia, kids rely most to their friends , families.. word of mouth.
Here in the Philippines and across Southeast Asia, online seems to play a greater part in finding out current issues and trends around the globe.
When it comes to their learning behavior, 7 in 10 kids watched TV with mom or dad.
Kids go online with their parents also but when it comes to what content that is being watched in TV , it's a share decision between the parent and child.
When using the online media, it turns out that the kid makes the decision.
For the co-viewing, meaning in terms of programming, across Southeast Asia, Cartoons as being the number 1. This is based on parents of kids 4-14 years of age.
In Australia , movies came out ahead of cartoons.
On top list are Oggy and the cockroaches , Tom and Jerry, and Adventure Time, which are my kids' favorites as well.
It's quite interesting to know these facts initially because we all know that Tom and Jerry was kind of an old show and they still have this enduring franchise that keeps coming through.
When it comes to what station they like, Cartoon Network beats the rest.
It is then followed by Disney channel then Disney Jr, respectively.
This is not a surprise for me to be honest.
In our household, my kids (ages are 10,7,and 6) only watch cartoons on Cartoon Network, nothing more.
It is indeed mind boggling, really. I tried to sit in and watch those cartoons with them and I wasn't quite sure what they love about it.
So, in terms of how are kids engaging online, there is quite a difference between Millenials (ages 18 to early 30s) and Plurals ( ages 17 year olds and below).
The internet for the Millenials is very intuitive. They find filters less necessary .
The plurals, however, are eager to share and create themselves. Very task-driven. They also comfortably curate their own experiences. And they use the internet more readily yet impatiently all because of the easy access on mobile devices. It's just an extension to one's body nowadays. Believe it or not, 2 year olds already know how to navigate a smartphone.
Google is basically their second brain and now I'm pretty sure I'm part of the Plurals.
The kids use the internet for what?
This is really not a big surprise, across Southeast Asia, Social Networking is more prevalent than in Australia. This is for the 4 to 14 online users.
It's more of the downloading of games and playing for the older ones,
Facebook is still the dominant social media platform.
The number of people using the Facebook is higher in the Philippines than in Southeast Asia.
The number of Younger kids in Australia who are using Facebook is quite high as well.
92% of kids ages 7 to 14 have their own account. It's actually quite alarming and parents should know how to handle and keep an eye on that issue.
For the top social device to use for social networking, it is indeed the Laptop.
When it comes to gaming, girls in the Philippines are much more into games. Candy Crush is very consistent among girls and Clash of Clans for the boys. Comparing this to Australia, Mindcraft is the big thing there, both for young boys and girls.
In today's time, it is not all about how good the graphics of the games are, it's all about the PLAYability and addictive nature of it.
When it comes to watching online videos, both boys and girls watch videos online for like 30 minutes per day and 5 hours a day for TV. Content owners should really provide quality content for the kids and catch up online at the same time.
Survey shows that kids ages 4 to 9 are more into TV episodes and movies for online video consumed. Older kids are much more into music videos. This is totally consistent across Southeast Asia and in Australia. These are the content type that is shared the most which are the viral hits we see online.
The top device for these online games and videos for kids ages 4 to 14 is of course, the tablet.
But here in our household, we only use my mobile phone for candy crush and other games. I don't really want my kids to own a tablet. Maybe when they get bigger then perhaps I might consider.
So, for the top websites, YouTube is still number 1, followed by Facebook, Cartoon Network and iWantTv.
4 in 10 kids used iWant TV or Cignal for their Tv-to-go.
It's vital to have a content both online and also platforms such as iWantTV.
How important is mobile to kids' lives?
1 in 2 kids have their own smartphone these days. And the numbers will continue to rise in the following years. China-made android devices are much more affordable to parents and I think i'ts one of the reasons parents are getting one for their kid.
They also turn to mobile first when watching TV , DVDs or Videos.
They use mobile phones at school to augment the education. It is one of the top reasons why kids are glued to mobiles.
92% of the kids are now apps users and they use it more often then the internet.
Survey shows that parents are actually willing to pay high for quality content for apps. Apps developers already have opportunities to create content.
When watching TV channels and family programs with the kids, using websites and apps are increasing the part of their co-viewing experience. Parents are really into it. They see the value of having their kids using these devices at the same time.
6 in 10 of parents download apps for their child's use and keen on getting quality content.
In Australia, the percentage of apps users for the boys is quite small, for the girls, they always like to change explore other apps. They are much more driven with the latest.
For the TV channel apps, boys are into Cartoon Network Watch and Play, and for the girls, it's all about Barbie.
For the summary of the whole study, the number 1 media activity is watching TV ( the 30 minutes online watching VS 5 hours of TV)
https://www.facebook.com/turnerbroadcasting?fref=ts
http://www.turner.com/
David Webb, the director , research and planning for the kids and entertainment brands of Turner International Asia Pacific also concluded that accelerated adoption of mobile apps and a new wave of unique quality content would be key factors in driving media growth.
The New Generations 2015 results unveiling was recently held at the Mind Museum, which analyzes the habits of media consumption of the kids 4 to 14 years of age.
The research itself was conducted around the region in the Philippines, in Singapore, Indonesia and also in Australia.
The talk revolved around the differences in Southeast Asia compared to Australia.
There is a huge comparison between the Westernized market and the Southeastern.
So, any good research will start everything on the methodology side.
The research was conducted across just over 500 parent and child pairs. They had the kid and parent in one room while doing the whole thing.
They wanted to know about the next latest trends, what the kids are really into. That will help them tremendously to see new trends that are coming in terms of media consumption and how they will create strategy on getting quality content into the hands of kids across the country.
The research was done late last year 2014, across mega Manila and they also did a research in the US which acquired interesting results.
They found out that the kids are accessing more content on their terms meaning, because they've got access to devices, they are able to get media as and when they want.
Whether they're going for longer-form or shorter-form content.
They are in constant hunt for a content that suits their need, given the context they're in-- more than the kids that don't have these devices on hand.
Clearly, with multi-platform with playTV in mobile devices, kids can get access as and when they want.
Survey shows, TV is obviously number 1, online is very close as number 2.
As we all know, online users has gradually grown.
Traditional media like radio and newspapers is obviously falling away so strategies from the print publications to get online is vital.
Getting online is important in discovering things and finding stuff around them.
In an Australian survey and across Southeast Asia, online is very close to TV for kids from 7 to 14 in finding out about toys, games, movies and new technology.
Also in Australia, kids rely most to their friends , families.. word of mouth.
Here in the Philippines and across Southeast Asia, online seems to play a greater part in finding out current issues and trends around the globe.
When it comes to their learning behavior, 7 in 10 kids watched TV with mom or dad.
Kids go online with their parents also but when it comes to what content that is being watched in TV , it's a share decision between the parent and child.
When using the online media, it turns out that the kid makes the decision.
For the co-viewing, meaning in terms of programming, across Southeast Asia, Cartoons as being the number 1. This is based on parents of kids 4-14 years of age.
In Australia , movies came out ahead of cartoons.
On top list are Oggy and the cockroaches , Tom and Jerry, and Adventure Time, which are my kids' favorites as well.
It's quite interesting to know these facts initially because we all know that Tom and Jerry was kind of an old show and they still have this enduring franchise that keeps coming through.
It is then followed by Disney channel then Disney Jr, respectively.
This is not a surprise for me to be honest.
In our household, my kids (ages are 10,7,and 6) only watch cartoons on Cartoon Network, nothing more.
It is indeed mind boggling, really. I tried to sit in and watch those cartoons with them and I wasn't quite sure what they love about it.
So, in terms of how are kids engaging online, there is quite a difference between Millenials (ages 18 to early 30s) and Plurals ( ages 17 year olds and below).
The internet for the Millenials is very intuitive. They find filters less necessary .
The plurals, however, are eager to share and create themselves. Very task-driven. They also comfortably curate their own experiences. And they use the internet more readily yet impatiently all because of the easy access on mobile devices. It's just an extension to one's body nowadays. Believe it or not, 2 year olds already know how to navigate a smartphone.
Google is basically their second brain and now I'm pretty sure I'm part of the Plurals.
The kids use the internet for what?
This is really not a big surprise, across Southeast Asia, Social Networking is more prevalent than in Australia. This is for the 4 to 14 online users.
It's more of the downloading of games and playing for the older ones,
Facebook is still the dominant social media platform.
The number of people using the Facebook is higher in the Philippines than in Southeast Asia.
The number of Younger kids in Australia who are using Facebook is quite high as well.
92% of kids ages 7 to 14 have their own account. It's actually quite alarming and parents should know how to handle and keep an eye on that issue.
For the top social device to use for social networking, it is indeed the Laptop.
In today's time, it is not all about how good the graphics of the games are, it's all about the PLAYability and addictive nature of it.
When it comes to watching online videos, both boys and girls watch videos online for like 30 minutes per day and 5 hours a day for TV. Content owners should really provide quality content for the kids and catch up online at the same time.
Survey shows that kids ages 4 to 9 are more into TV episodes and movies for online video consumed. Older kids are much more into music videos. This is totally consistent across Southeast Asia and in Australia. These are the content type that is shared the most which are the viral hits we see online.
The top device for these online games and videos for kids ages 4 to 14 is of course, the tablet.
But here in our household, we only use my mobile phone for candy crush and other games. I don't really want my kids to own a tablet. Maybe when they get bigger then perhaps I might consider.
So, for the top websites, YouTube is still number 1, followed by Facebook, Cartoon Network and iWantTv.
4 in 10 kids used iWant TV or Cignal for their Tv-to-go.
It's vital to have a content both online and also platforms such as iWantTV.
1 in 2 kids have their own smartphone these days. And the numbers will continue to rise in the following years. China-made android devices are much more affordable to parents and I think i'ts one of the reasons parents are getting one for their kid.
They also turn to mobile first when watching TV , DVDs or Videos.
They use mobile phones at school to augment the education. It is one of the top reasons why kids are glued to mobiles.
92% of the kids are now apps users and they use it more often then the internet.
Survey shows that parents are actually willing to pay high for quality content for apps. Apps developers already have opportunities to create content.
When watching TV channels and family programs with the kids, using websites and apps are increasing the part of their co-viewing experience. Parents are really into it. They see the value of having their kids using these devices at the same time.
6 in 10 of parents download apps for their child's use and keen on getting quality content.
In Australia, the percentage of apps users for the boys is quite small, for the girls, they always like to change explore other apps. They are much more driven with the latest.
For the TV channel apps, boys are into Cartoon Network Watch and Play, and for the girls, it's all about Barbie.
- Cartoon Network is still the number 1, for TV and Online.
- Using tablets and smartphones for adopting technology the fastest
- Facebook is leading.
- YouTube is still the top choice.
https://www.facebook.com/turnerbroadcasting?fref=ts
http://www.turner.com/
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