norr Crispy Breading Mix Takes Center Stage in a Live Culinary Challenge

When the kitchen turns into a stage and cooking becomes competition, creativity naturally follows.

That was the scene at Whitespace Manila on January 28, when Unilever Food Solutions introduced its newest product through a lively, game show–inspired event.

The Knorr All in One Crispy Challenge marked the official debut of Knorr Crispy Breading Mix, bringing together media personalities and well known Chef KOLs Chef Rosebud, Chef Boy Logro, and Ninong Ry for an unforgettable culinary showdown.

More than a product launch, the event offered a fresh and engaging way for culinary professionals to see Knorr Crispy Breading Mix in action. Designed to support food operators, the product highlights practical solutions that help streamline preparation, manage costs, and maintain consistent crispiness in fried dishes.

Hosted by popular food creators Ninong Ry and Vanna Reyes, the challenge delivered high energy and playful competition. Influencers, chefs, and members of the media went head to head in kitchen inspired mini games, each one reflecting the core benefits of Knorr Crispy Breading Mix: Madali, Matipid, and Malutong. These challenges mirrored the real pressures of running a food business, where speed, budget, and quality must all work together.

Participants did more than compete for fun. They gained firsthand insight into how Knorr Professional Crispy Breading Mix helps simplify kitchen operations. From reducing prep time to eliminating the need for multiple ingredients, the product demonstrated how consistency and efficiency can be achieved without sacrificing taste or texture.

“To build a strong food business, operators need to manage costs, elevate their dishes, and work efficiently without spending all their time on prep,” said Unilever Food Solutions Country Executive Chef Kenneth Cacho. “We know the significant effort that chefs put into perfecting their fried chicken recipes. Knorr Crispy Breading Mix removes the guesswork and tedious preparation steps so chefs can focus on creating and serving delicious dishes. With Knorr Crispy Breading Mix, we help make their operations madali, matipid, and ensure their fried dishes stay malutong.”

The interactive format of the All in One Crispy Challenge encouraged experimentation and creativity, allowing participants to fully engage with the product while competing. According to Chef Cacho, the goal was simple. “We want our creators and media partners to really see and feel how our newest product makes life easier for food operators. With Knorr Professional Crispy Breading Mix, there’s no need for multiple ingredients or eggs. Just add water and you get consistently crispy chicken every time.”

For Eduardo Jos, Unilever Food Solutions Philippines Food Research and Development Manager, the launch reflected the brand’s ongoing commitment to supporting food operators across the country. “Knorr Crispy Breading Mix helps operators work faster, manage costs better, and achieve the crispiness their customers love. At Unilever Food Solutions, we are with our operators every step of the way to help them succeed and deliver consistent quality fried dishes.”

By turning a product launch into a live culinary game show, Unilever Food Solutions successfully highlighted not only the performance of Knorr Crispy Breading Mix but also the creativity and practicality behind running a modern food business. The All in One Crispy Challenge inspired food operators to rethink efficiency and quality, proving that even the busiest kitchens can serve up consistently crispy results, one dish at a time.