Inside the Care and Craft That Make Jollibee Chickenjoy a Filipino Favorite

For many Filipinos, Chickenjoy is not just fried chicken.

It is comfort food, a reminder of home, and a familiar presence at family gatherings, celebrations, and everyday meals. Its taste carries memories that span generations, making it one of the most beloved food icons in the country.

Jollibee, the Philippines’ number one quick service restaurant, is now giving fans a closer look at what makes its signature fried chicken so special. Through its latest campaign, Jollibee Chickenjoy Masterfully Made Sarap, the brand highlights the careful process behind every piece. From precise marination and seasoning to expert breading and frying, each step is designed to deliver the crisp skin, juicy meat, and distinct flavor that customers know and love.

“Chickenjoy is more than fried chicken to Filipinos. It’s part of family memories, celebrations, and everyday moments of joy,” shared Dorothy Dee-Ching, Vice President for Marketing at Jollibee Philippines. “We take pride in every step of its preparation because we know how much it means to our customers. Every piece carries the same flavor and happiness that people have loved for generations.”

Bringing this story to life is actress Anne Curtis, a long-time Jollibee ambassador who stars in the campaign. Her presence reflects the brand’s strong and lasting connection with Filipino families and shows how Chickenjoy continues to be part of countless joyful moments, from simple meals to milestone celebrations.

Adding to its legacy, Chickenjoy was officially recognized in 2025 as a Well-Known Mark by the Philippine Intellectual Property Office. This distinction underscores its strong reputation, wide recognition, and added legal protection both in the Philippines and abroad.

Beyond its flavor, Chickenjoy has grown into a cultural symbol. It represents Filipino taste and identity, showing up at birthday parties, office lunches, family dinners, and late-night cravings. The new campaign not only celebrates how Chickenjoy is made but also why it matters so deeply to the people who grew up with it.

Chickenjoy is available nationwide for dine-in, takeout, drive-thru, and delivery. Fans can also watch the latest campaign video on Jollibee’s official Facebook page.

For more Jollibee news, treats, and updates, visit www.jollibee.com.ph, place orders at https://order.jollibee.com, and follow Jollibee on social media for more joyful surprises.