Kathryn Bernardo and TCL Celebrate 4 Years of Shared Excellence

Kathryn Bernardo continues to shine as the face of innovation and excellence in the Philippines, marking her fourth consecutive year as TCL Electronics’ brand ambassador.

The star-studded partnership was officially renewed during a contract signing ceremony in Pasay on January 30, 2026, signaling another exciting chapter for both the actress and the global tech leader.

Riding the wave of their recent triumph at the 61st Anvil Awards, TCL, Asia’s leading TV brand and top seller of Fresh Air ACs, reinforces its commitment to world-class innovation. The collaboration with Kathryn Bernardo demonstrates a shared vision: combining groundbreaking technology with the Philippines’ brightest star to inspire greatness in everyday Filipino homes.

At the ceremony, TCL Deputy Marketing Director Shae Yu and Brand Manager Joseph Cernitchez joined Kathryn’s management team, led by VCM’s Francis Vidanes, to formalize the renewed partnership. “Kathryn has become an integral part of the TCL family in the Philippines. Her influence and credibility reflect our pursuit of excellence, and we’re thrilled to continue working together to bring innovation closer to Filipino households,” said Cernitchez.

For Kathryn, renewing the partnership was an obvious choice. Having witnessed TCL’s remarkable growth from a market challenger to a global industry leader, she sees their journey as parallel to her own personal and professional evolution. “It’s amazing to see how TCL has grown, and I’m proud to be part of that story. Our missions align perfectly, and I love working with a brand that never stops innovating,” she said.

Beyond the spotlight, Kathryn’s connection with TCL is deeply personal. As she navigates her ‘adulting’ stage and curates her own home, TCL’s products have become essential to her daily life. Her TCL QD-Mini LED TV brings cinematic picture quality to cozy nights in, while the TCL FreshIN 3.0 Airconditioner ensures her space is always smart, comfortable, and energy-efficient.

Even routine tasks have been elevated by TCL’s innovation. The TCL Super Drum C682 makes laundry effortless, giving Kathryn more time to focus on her career and personal life. Her TCL Free Built-In Refrigerator keeps her groceries fresh, perfectly complementing her hands-on approach to managing her home with style and convenience.

Reflecting on her partnership, Kathryn shared, “TCL has been my co-pilot in navigating adult life. From managing my first home to making daily routines simpler, their technology has made independence not just manageable, but enjoyable. I’m excited for what’s next and for the innovations that will continue to transform Filipino homes.”

As Kathryn Bernardo and TCL celebrate four years of collaboration, their shared commitment to excellence, innovation, and everyday Filipino life remains stronger than ever, proving that some partnerships are truly gold standard.