Palawan Group Celebrates Faith and Culture as Official Sponsor of Sinulog 2026

The streets of Cebu came alive as the Palawan Group Sinulog 2026 float, featuring their beloved Pikoy mascot, rolled through the vibrant Sinulog parade.

Marking another year as an official festival sponsor, Palawan Group proudly showcased its deep connection with the Cebuano community, celebrating faith, culture, and the resilient spirit that defines the city.

Serving Cebu for over 21 years, Palawan Group continues to bring its “barato, paspas, ug walay hasul” (affordable, reliable, and hassle-free) financial services closer to families, workers, and entrepreneurs, allowing them to enjoy the festivities while managing their everyday needs. Through on-ground activations, exclusive promotions, and participation in key festival events, the brand strengthened its presence in Cebu while supporting the community in both festive and everyday moments.

“Cebu is one of our most important and fastest-growing markets,” said Ilyn Dizon, Marketing Manager for Pawning and Jewelry at Palawan Group. “Just as the Sto. Niño inspires hope and guidance, Palawan Group stands as a reliable partner for Cebuanos, helping them achieve their daily goals, seize new opportunities, and plan for the future. Sinulog gives us a meaningful platform to engage with the community while providing simple and dependable financial solutions.”

Bringing Cebuano Culture to Life

Palawan Group’s celebration of Cebuano culture included the much-anticipated Palawan Pawnshop Night at Plaza Independencia on January 12. Festivalgoers gathered in faith and gratitude for Señor Sto. Niño, while Bisaya Squad energized the crowd with lively performances. Interactive games, giveaways, and exciting prizes further deepened the connection between Palawan Group and the Cebuano community.

The Palawan Group Sinulog Float also took center stage in the Grand Parade, delighting audiences along the route. The brand’s presence extended to major festival highlights, including Sinulog Idol 2026, the Sinulog Festival 2026 Queen Coronation Night, and the GMA Caravan, reinforcing Palawan Group’s commitment to supporting Cebu’s traditions.

Serving Cebu with Trust and Reliability

With 295 branches across Cebu and a dedicated workforce of over 1,500 Cebuano partners, Palawan Group serves more than 25,000 customers daily, including over 300,000 pawnshop clients. From remittances to pawning and jewelry services, the company provides reliable financial support for families, workers, and micro-entrepreneurs alike.

During Sinulog, Palawan Group brought its services directly to festivalgoers through on-ground activations at key hubs like Fuente Osmeña and Plaza Independencia. Festivalgoers could access the full ecosystem of services, from Palawan Express Pera Padala for fast remittances to digital transactions via PalawanPay, and ProtekTODO microinsurance for long-term protection. This combination of traditional branch access and digital innovation makes financial solutions more inclusive and convenient for all Cebuanos.

“Sinulog is a powerful expression of faith, unity, and the Cebuano spirit,” said Bernard Kaibigan, Chief Marketing Officer of Palawan Group. “By sponsoring the festival, we reaffirm our commitment to providing accessible and dependable financial solutions, helping families celebrate life’s milestones with confidence.”

Exclusive Sinulog Promotions

Palawan Group also offered festival-exclusive deals, including free interest on sangla, 21% discounts on rematado items, and 15% off select ProtekTODO accident insurance policies. PalawanPay users in Cebu City enjoyed a ₱10 voucher valid for three months, promoting seamless cashless transactions during and after the festivities.

Supporting Communities Nationwide

Beyond Cebu, Palawan Group actively participates in other major Filipino festivals like Dinagyang in Iloilo and Ati-Atihan in Aklan, reflecting its dedication to celebrating faith, culture, and community across the country. Through sponsorships, events, and financial solutions, Palawan Group strengthens its ties with families, workers, and entrepreneurs while promoting convenience, reliability, and financial empowerment.

Cebuanos can experience Palawan Group’s services at any of their over 3,500 nationwide branches or through the PalawanPay app, ensuring accessible and hassle-free financial solutions anytime, anywhere.