BINI Jhoanna Makes a Special Appearance in Puregold Film Honoring Sari Sari Store Owners

Puregold continues its heartfelt salute to Filipino sari sari store owners with the latest installment of its Sari Sari Stories video series, featuring a special cameo from BINI member Jhoanna.

Titled The Witness, the short film delivers a tender coming of age love story that quietly unfolds through the years, seen through the eyes of a sari sari store owner who has been there from the very beginning.

Set against the familiar backdrop of a neighborhood sari sari store, The Witness follows the evolving relationship of two childhood sweethearts. From innocent young affection to mature, enduring love, the film captures the highs and heartbreaks of their journey. At the center of it all is the sari sari store owner, a silent but constant presence who watches lives grow, change, and intertwine over time.

Jhoanna’s cameo adds warmth and relatability to the story, reinforcing the message of gratitude toward small business owners who play an essential role in daily Filipino life. Speaking about the importance of sari sari stores, Jhoanna shared, “Importante na hindi mawala ang sari-sari store. Bukod sa pagiging very Pinoy, ito pa rin ang pinaka-accessible sa maraming komunidad. Iba pa rin yung may mapupuntahan kang malapit sa’yo.” Her words echo the deep connection many Filipinos have with these neighborhood staples.

Puregold senior marketing manager Ivy Hayagan Piedad emphasized the brand’s ongoing commitment to micro entrepreneurs. “Puregold has always been a proud ally of micro entrepreneurs across the country. Through Sari Sari Stories, we continue to uphold the role sari sari store owners play in our everyday lives. In their communities, they bring people together by providing convenience and access to daily essentials,” she said.

The Witness builds on the strong reception of earlier Sari Sari Stories films, including Ways featuring SB19’s Stell and The Sign with a cameo by Skusta Clee. Each release has sparked conversations online and resonated with netizens, Aling Puring members, and Puregold followers, highlighting how sari sari stores remain deeply woven into the fabric of Filipino communities.

As Puregold’s Sari Sari Stories series moves forward, viewers can look forward to more heartfelt narratives that reflect real lives and real connections, all anchored by the humble sari sari store that continues to serve as a gathering place for generations.

Stay updated by subscribing to the Puregold Channel on YouTube, liking @puregold.shopping on Facebook, and following @puregold_ph on Instagram and X, as well as @puregoldph on TikTok for the latest updates and behind the scenes content.