Filipino Veterinarian Reveals First Local Business Guide to Transform Veterinary Practices Across the Philippines

The future of veterinary medicine in the Philippines is entering a new chapter as veterinarian, entrepreneur, and author Dr. Geoff Carullo introduces a groundbreaking resource designed to help veterinary professionals build stronger, more sustainable practices.

On June 26, 2026, Dr. Carullo officially launched The Veterinary Business Game Theory at Book Nook, SM North EDSA Annex, bringing together veterinarians, colleagues, aspiring animal health professionals, and industry supporters for an afternoon centered on leadership, entrepreneurship, and the evolving role of veterinarians beyond the examination room.

More than a traditional book launch, the event became a meaningful conversation about what it takes to grow in today’s veterinary industry. Attendees heard personal stories, professional insights, and practical lessons shaped by Dr. Carullo’s years of experience navigating both veterinary medicine and business.

Instead of a formal lecture, Dr. Carullo shared the personal journey that inspired him to write the book. Through years of practice, discussions with fellow veterinarians, and a commitment to strengthening the profession, he recognized a major need for a business resource created specifically for Filipino veterinary professionals.

Addressing the Missing Link in Veterinary Education

For decades, veterinarians have been trained to provide excellent medical care for animals. However, many enter practice with limited guidance on managing teams, building businesses, understanding leadership, and creating financially sustainable clinics.

This gap became one of the driving forces behind The Veterinary Business Game Theory.

After reading more than 300 veterinary books throughout his career, Dr. Carullo noticed that only a few resources addressed the unique challenges faced by veterinarians in the Philippines. Many existing materials focused on international markets, leaving local practitioners searching for strategies that matched the realities of the Philippine veterinary landscape.

The book was created to answer that need by combining business principles, leadership lessons, and real-world experiences from the local veterinary industry. It serves as a practical guide for veterinary students, young professionals, and established clinic owners who want to strengthen their practices while continuing to provide quality care.

The Veterinary Business Game Theory is now available through bookshelf.com.ph.

The Power of Mindset in Building Veterinary Success

While the book covers important business strategies, Dr. Carullo emphasized that true transformation begins with something deeper: mindset.

“The greatest commodity is ‘mindsetting,’” Dr. Carullo shared during the discussion, highlighting his belief that success starts with developing the right perspective before pursuing business growth or professional achievement.

Throughout his career, this philosophy has shaped the guidance he provides to fellow veterinarians. Many professionals who embraced a growth-oriented mindset have gone on to create successful practices built on adaptability, leadership, and continuous improvement.

For Dr. Carullo, the right mindset allows veterinarians to face industry changes with confidence, make better business decisions, and create a stronger impact within the communities they serve.

Building the Future of Filipino Veterinary Leaders

As the launch event came to a close, Dr. Carullo shared that The Veterinary Business Game Theory could mark the beginning of a larger mission. Although no official announcement was made, he revealed that a possible follow-up book is being considered to continue exploring the lessons, strategies, and experiences gained throughout his professional journey.

Through his latest work, Dr. Carullo hopes to encourage Filipino veterinarians to look beyond clinical skills and recognize their potential as entrepreneurs, leaders, and community builders.

More than a business book, The Veterinary Business Game Theory represents a call for veterinary professionals to create practices that are sustainable, purpose-driven, and prepared for the future.

By combining medical expertise with business knowledge and leadership, Filipino veterinarians are gaining a new perspective on what it means to build a lasting legacy in animal healthcare.