Your Ultimate Holiday Home: SM Supermalls Launches 12 Weeks of Iconic Christmas Celebrations

For generations of Filipino families, the gentle hum of Christmas carols in a cool, bustling mall marks the official start of the holiday season.

That familiar magic returns early as SM Supermalls officially kicks off its nationwide "12 Weeks of Iconic Christmas" across all 91 locations.

The campaign honors the heartwarming traditions Filipinos have built over the years—from wide-eyed toddlers taking photos with Santa to endless gift-hunting trips with lifelong friends.

"Christmas at SM has always been about bringing people together," shares Mr. Joaquin L. San Agustin, Executive Vice President for Marketing at SM Supermalls. "This year, we are celebrating the traditions that generations have grown up with while creating new moments for families and friends to enjoy. With 12 Weeks of Iconic Christmas, every visit offers a brand-new celebration."

Unforgettable Festive Spectacles Across the Philippines

From Luzon to Visayas and Mindanao, every local SM Supermall steps into the spotlight with its own unique lineup of holiday entertainment:

Magical Night of Lights & Drone Shows: Sky-illuminating displays designed to captivate visitors of all ages.

Grand Magical Christmas Parade: Colorfully themed floats and beloved holiday characters marching through mall halls.

Santa Meet-and-Greets: Classic photo opportunities to create lasting family memories.

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A Star-Studded Launch at SM Mall of Asia

The grand opening at SM Mall of Asia (MOA) officially sets the multi-week festivities in motion. Headlining the event, singer-songwriter Angela Ken takes center stage as the new face of Christmas at SM, debuting her heartwarming rendition of the official jingle, "Celebrate Christmas at SM," alongside the world-class Philippine Philharmonic Orchestra. P-Pop sensation DNA also delivers a showstopping performance for thousands of cheering fans.

Interactive technology takes center stage through the Christmas Sparkle AR activation, allowing guests to capture digital holiday magic right from the MOA 360 display straight to their smartphones.

Whether you are reuniting with overseas family members, shopping for loved ones, or grabbing a warm holiday meal, SM Supermalls welcomes everyone to Go Gala to the Max this season.

Follow SM Supermalls on Facebook, Instagram, and TikTok to track event schedules and holiday promotions at your nearest mall.