Women Entrepreneurs Power the Digital Economy as PLDT Home Expands Support This Women’s Month

Across the Philippines, more women are turning digital platforms into thriving businesses.

From online shops to service-based ventures, women entrepreneurs are reshaping the country’s economic landscape and creating opportunities within their communities.

This Women’s Month, PLDT Home is reinforcing its commitment to women-led enterprises by expanding initiatives focused on stronger connectivity, artificial intelligence upskilling, and sustainable business growth.

Women Entrepreneurs Driving Business Growth in the Philippines

Women are increasingly becoming major players in the country’s small business sector. Data from the Philippine Commission on Women reveals that women own 66 percent of small and medium enterprises (SMEs) and lead 62 percent of newly registered businesses nationwide.

These numbers reflect more than just participation. They highlight how women are actively shaping the future of entrepreneurship while supporting families, generating employment, and strengthening local economies.

Recognizing this shift, PLDT Home has positioned reliable connectivity as a critical tool for business growth. What began during the pandemic as support for home-based online sellers has grown into a broader movement that helps women operate competitive digital businesses.

Madiskarte Moms PH Builds a Nationwide Community of Entrepreneurs

One of the most impactful initiatives is Madiskarte Moms PH (MMPH), powered by PLDT Home. What started as a small online community has grown into a nationwide network of over 225,000 women entrepreneurs, making it one of the largest communities of its kind in the Philippines.

The platform provides more than just connection. It offers mentorship, business guidance, and peer support that helps women build confidence, strengthen leadership skills, and achieve financial independence.

According to Menardo G. Jimenez Jr., Chief Operating Officer and Chief Technology Officer of PLDT, empowering women entrepreneurs requires both access and capability.

“Women are already shaping the country’s entrepreneurial landscape in powerful ways. Our role is to ensure they have the digital infrastructure and future-ready capabilities to sustain and scale that impact. Connectivity today is more than access. It is an enabler of innovation, inclusion, and long-term growth.”

AI Training Helps Women Run Smarter Digital Businesses

As digital commerce evolves, PLDT Home is also focusing on helping entrepreneurs develop future-ready skills.

Building on the success of last year’s Gemini Academy held in partnership with Google Philippines, the program will return this year with more advanced sessions designed specifically for members of Madiskarte Moms PH.

Artificial intelligence has rapidly transformed how businesses operate. Through the enhanced Gemini Academy sessions, participants will learn how to integrate AI into key areas of their business, including:

• Digital marketing optimization
• Customer insights and data analysis
• Product innovation
• Streamlined operations
• Simplified accounting and financial tracking

By using AI-powered tools, women entrepreneurs can automate routine tasks, analyze customer behavior more effectively, and make smarter business decisions that support long-term growth.

Gawad Madiskarte Honors Women Leading Sustainable Enterprises

PLDT Home also highlights women who demonstrate resilience, innovation, and sustainable leadership through the annual Gawad Madiskarte Awards.

The 4th Gawad Madiskarte Awards Ceremony, scheduled on March 28, will recognize exceptional mompreneurs whose businesses create lasting impact. These entrepreneurs are building ventures designed not only for profit but also for community development and economic sustainability.

Among the key figures supporting women’s entrepreneurship is Ermelita Valdeavilla, Chairperson of the Philippine Commission on Women, who continues to advocate for stronger opportunities and recognition for women leaders.

Building a Stronger Future for Women Led Businesses

By combining reliable connectivity, advanced AI education, and recognition programs, PLDT Home continues to strengthen an ecosystem that helps women-led businesses grow and thrive.

The impact goes beyond individual success stories. When women entrepreneurs succeed, families gain stability, communities gain opportunities, and the national economy grows stronger.

This Women’s Month, PLDT Home invites aspiring and established entrepreneurs to join Madiskarte Moms PH, a community where women support each other, share knowledge, and build sustainable businesses together.