Barbie Empowers Girl Dreamers, Women Achievers with #YOUCANBEANYTHINGBARBIEPH Campaign

One of my most vivid childhood memories is of riding in the backseat of our family car, on the way to the Fiesta Carnival - and crying. I was crying because I wanted to buy an action figure and my father refused to buy me one. I thought it was more fun than checking out that old place. He didn't think it was appropriate for little girls to play with boy toys. I never liked going to carnivals because I wasn't fond of riding thrill rides. So they got me a cooking set instead.
Of course, I moved on. I contented myself with the set they bought me.
I remember I had occasional trips to my neighbor's house and there was an incredible assortment of dolls in the corner. Barbie dolls. But I was never envious.
I never wanted to play with Barbies because for me, action figures were better and I was more an outside kind of girl, with sports and stuff in mind.
But then, when I attended the "You can be anything" Barbie recently with a blogger friend, I realized, I should've bought as many as I can so I can pass them all to my kids now.
I received my first ever Barbie just last year. A PR from Richwell sent me a Chef Barbie that promotes the "You can be anything" campaign video. You can check out my post here :

My 2 daughters loved them at first sight. Those were their first barbie because I really had no plans in buying one for them. I would rather purchase children's book and activity work manual with colorful pens. They say barbies would give little girls body image issues as they get older. But it was not my reason at all. Little girls play with barbies all the time and seeing them with that Barbie doll, I realized, little girls really need Barbies in their lives especially playtime.
For all of us, we get to imagine so many things with our playtime especially for us--little girls. Playtime is vital as they get to imagine what they want to become in the future. It could be a doctor, some would say a scientist, a chef. My daughter announced just recently that she wanted to become a unicorn or a mermaid.
And the message of the Barbie global campaign event was just perfect. You can anything you want your mind that you set your mind to. The mantra of Barbie. If you can just imagine the possibilities, the potential is limitless.
The latest campaign is rooted in the purpose of power of Barbie.
For over 50 years, the philosophy behind barbie is to represent a fact that a woman has choices.

That night, they presented 3 immensely talented ladies who served as stellar models for the campaign both literally and figuratively.
They believed they could be anything and overcame the odds. Didn't let anyone hinder from their goals and it paid off in spades.
The Anything Barbie campaign remains true to the tradition of empowering and inspiring little ladies.
Together with the said ambassadors, they envisioned it to have an impact that will carry on as long as there are girls who dare to dream and imagine.
The first brand ambassador was currently one of the top bloggers and influencers, Kelly Misa-Fernandez. The second brand ambassador has already conquered the world and represented the Philippines in the Ms. International pageant 2005 and won the title with her wit and beauty, Ms. Precious Lara Quigaman-Alcantara.
"I have to share this : 1 Corinthians 10:23-24 said that you have the right to do anything but not everything is constructive. No one should seek their own good, but the good of others.
The believer's freedom is basically the same about wanting to become anything. As long it's not only beneficial for the self , it should benefit others as well." Quigaman explained

The last but not the least was a supermodel turned PR maven and has proven that beauty and brains can coexist in one package, Ms. Apples Aberin.
"When they asked me to be part of this campaign, I took it to heart. If you can influence other people and make a difference in other people's lives through something as fun and as exciting and as beautiful as Barbie, that's the best way to do it." Aberin said.

Beyond the endearing commercials and the powerhouse lineup of ambassadors, Barbie, through its Philippine distributor Richprime Global, Inc. has further spread and strengthened its advocacy by teaming up and providing financial support to non-government organizations (NGOs) whose visions align with the campaign’s message.
One such NGO is the Pearl S. Buck Foundation, an organization dedicated to building better lives for children everywhere. In the Philippines, the foundation helps around 600 children through various educational and health programs, and other support services.
It is the foundation’s aim to help these children “reach their full potential as self-reliant adults”.
Rarely do brands find themselves in a position wherein they can influence a whole generation of young and impressionable girls time and again. But to a name as iconic as Barbie’s, you can bet that this opportunity comes as easily as a young girl’s belief that she could be anything she sets her mind to. The limit is only her imagination.

Watch the inspirational video on YouTube “Imagine the Possibilities” Barbie is exclusively distributed by Richprime Global Inc.
Like Barbie Philippines on Facebook to get brand updates, promo and event schedules.  

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