One JOY-Ful Day with Free Chicken #McMcMcDo

Last April 22 was indeed a special day for all the “Joys” out there as they got a special treat from McDonalds Philippines during the first ever Chicken McDo Day.
To celebrate this joyful day, everyone named “Joy” or any of its variations (Joi,” “Joyce,” “Joice,” and “Joyann”) were treated to McDonald’s best-tasting Chicken McDo for free.
What’s more, each Joy was allowed to bring one companion who also received a free 1pc Chicken McDo with Rice as they dined and bonded at McDonald’s.
A joyous atmosphere was present in close to 30 participating stores across Metro Manila as thousands of Joys happily savored Chicken Mcdo.
They got an overwhelming and positive response, and it was indeed a social media topic for days. We all know that Chicken Mcdo is not as popular and as talked about as the other brand but through this "JOY" campaign, they were able to generate awareness about it.
Since the relaunching back in 2014, the improvement of taste and flavor was already evident and more Filipinos were already hooked on the best tasting chicken that's juicier and tastier with just the right crunch.

Marinated, breaded, and fried to a golden perfection, the Chicken McDo makes every dining moment satisfying. Always served hot and fresh, the Chicken McDo is best paired either with the World Famous Fries, Corn Cup, or the new Creamy Mushroom Soup, and a regular drink.
They were very much aware of drawing in different reactions and feedback but they welcomed everything with positivity.
This was also a chance for them to interact with the customers and took note of everything regarding the product whether negative or positive.

Given only 48 hours to drive awareness for #PaChickenMcDoforJoy, McDonald’s saw impressive numbers on social—two million total interactions on Facebook and 200,000 total interactions on Twitter. The total earned mentions for Chicken McDO increased 12,000 percent compared to daily average.
Several hashtags related to McDonald’s trended organically as the event was ongoing such as #PaChickenMcDoforJoy.
Mcdo is a brand of happiness, positivity, optimism -- in short , JOY.
They did a creative word play with this campaign but spawned a creative execution on just to show on how much the people in the Philippines is discovering their best tasting chicken.
This "JOYous" campaign was just a part of the growing promotion of Chicken Mcdo and that was initially launched in the key cities of Metro Manila, to be followed hopefully soon in other stores nationwide.

There are still lots of campaigns and new products to watch out for the coming days.

To learn more about Chicken McDo Day, visit McDo’s Facebook page, Like Joys, you can also share your photos enjoying the best tasting Chicken McDo by tagging @McDo_PH on Twitter or Instagram using the #PaChickenMcDoforJoy.

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