PUMA Launches Prime Squared Collection: Elevated Streetwear for Everyday Style

PUMA Southeast Asia introduces the Prime Squared collection, a bold new take on modern streetwear designed for the fast pace of urban life.

This latest release blends elevated fashion with functional design, delivering statement pieces that reflect the energy, individuality, and creativity found on city streets.

Created with the demands of everyday motion in mind, the PUMA Prime Squared collection brings together bold style and street-ready utility. Each piece is crafted for those who live and move through the city, where culture, energy, and expression meet.

Prime Squared Drop 1: Earth-Inspired Essentials

The collection launches in two phases. Drop 1 features a grounded color palette with earthy tones like Khaki, White, Black, and Muted Green. These versatile shades provide a clean, understated base that pairs effortlessly with urban environments.

Prime Squared Drop 2: Vibrant Urban Contrast

Drop 2 turns up the volume with a bolder color story, introducing Electric Blue, Wine Red, and Blush Pink. These vibrant hues are designed to stand out while still delivering the same commitment to quality and comfort.

Style and Function in Every Detail

The PUMA Prime Squared collection emphasizes thoughtful design, combining sleek structure with movement-driven fabrics. From technical materials and layered textures to tailored cuts and practical accents, each piece is made to move with you — without compromising on style.

Availability

Drop 1 of the Prime Squared collection will be available starting July 2025 at PUMA.com, PUMA retail stores, and selected stockists across Southeast Asia. Drop 2 follows in October 2025, both online and in stores.

Whether you're navigating a busy weekday or stepping out on the weekend, PUMA Prime Squared delivers streetwear that works as hard as you do, with the style to match.