RLC Residences Leads Residential Condo Market with Highest Purchase Intent for the Next 2-3 Years

RLC Residences has once again established itself as a top contender in the residential condominium market.

According to a recent Kantar study, the brand leads in both Top-of-Mind Awareness and Purchase Intent among homebuyers planning to purchase within the next two to three years. As the residential division of Robinsons Land, RLC Residences has outperformed competitors in the mid-tier condo segment, showing strong brand preference and buyer conversion.

The study surveyed 1,035 property seekers from socio-economic classes ABC1 in key areas including NCR, Cavite, Rizal, Pampanga, and Cebu (covering Metro Cebu, Mandaue, Punta Engaño, and Busay). Participants, aged 25 to 60 and actively looking to buy residential condos from developers, ranked RLC Residences as the most recognized and preferred brand among local condo purchase intenders.

Among respondents who engaged with property brokers, RLC Residences stood out for several key reasons. These include strong recommendations from friends and family, perceived value for money, knowledgeable and approachable property agents, flexible payment options, a reputation for property value appreciation, diverse payment channels, digital condo services, and prompt customer service that addresses client concerns immediately.

John Richard Sotelo, Senior Vice President and General Manager of RLC Residences and Chief Marketing Officer of Robinsons Land, shared, “This recognition highlights our dedication to understanding and delivering what Filipino home seekers truly want. Our goal is to make every homebuying journey feel personal and supported. We strive to serve and delight every homeowner at every step as they find their forever home.”

This achievement reflects the brand’s growth since its relaunch in 2021. RLC Residences unified Robinsons Luxuria, Robinsons Residences, and Robinsons Communities under one name. By 2022, the brand secured third place in Top-of-Mind Awareness during its first commercial year. Now, in 2025, RLC Residences proudly holds the number one spot, thanks to a clear vision, consistent innovation, and a deep understanding of Filipino homebuyers’ needs.

Karen Cesario, Marketing Head and Chief Integration Officer of RLC Residences, commented, “Reaching the top in just four years is a huge accomplishment for us. When we relaunched, we set a 10-year goal to be number one. This shows that staying true to our purpose and focusing on what homebuyers really need truly resonates with people.”

RLC Residences continues to expand its portfolio with thoughtfully designed developments that meet modern homeowners’ needs. These projects include Le Pont Residences, a premium high-rise condo in Bridgetowne Destination Estate; Mantawi Residences, a landmark urban development in Mandaue City, Cebu; Sierra Valley Gardens, a smart suburban community in Cainta, Rizal; and Woodsville Crest, a nature-inspired residential enclave in Parañaque offering a refreshing city-living experience. Other notable developments include SYNC, a vibrant residential hub near C5 perfect for young professionals, and MIRA, a pre-selling project in Quezon City tailored for starting and growing families.

To strengthen its connection with Filipino home seekers, RLC Residences recently hosted the three-day RLC Residences Expo 2025: Hello, Home, Forever. The event showcased the brand’s vision of helping more Filipinos find a home to grow with. Guests had the chance to explore the full portfolio, engage with industry experts, and make informed property decisions. The expo reinforced RLC Residences’ role as a trusted partner in every homebuyer’s journey.

RLC Residences also champions community-building through its Raising Little Champions initiative. In partnership with IRONKIDS Philippines, the program supports young athletes, helping children develop important values like discipline, confidence, and resilience while bringing families together around shared goals. This effort reflects the brand’s commitment to creating homes and communities that nurture every stage of family life.

“We owe this success to our clients and partners who trust us with one of the most important decisions in their lives—finding a home,” added Sotelo. “Their confidence motivates us to keep improving, innovating, and creating living spaces that meet their needs now and for the future.”

With its strong brand reputation, trusted customer experience, and community-focused initiatives, RLC Residences continues to redefine what it means to come home.

To learn more, visit rlcresidences.com or follow RLC Residences on Facebook, Instagram, and TikTok.