Show Off Your Style and Win Big: Join the Dine & Style Challenge at Estancia and Capitol Commons

If you love dressing up just as much as you enjoy dining out, this one-of-a-kind challenge is made for you.

Until July 31, Estancia and Capitol Commons are turning everyday meals into opportunities for style and self-expression. Welcome to Dine & Style, a social media contest that combines your outfit of the day (OOTD) with your favorite food or drink for a chance to win up to ₱15,000 in gift certificates.

Dine & Style is a creative social media challenge by Ortigas Land, inviting participants to pair their outfits with the meals or beverages they order at selected restaurants in Estancia and Capitol Commons. The concept is simple: dress in a way that complements your dish, snap a photo or reel, and post it on Instagram and Facebook.

Think soft pastels paired with a strawberry milkshake, or a neutral linen look that reflects the tones of your brunch spread. Whether you’re a content creator, a casual foodie, or someone who just loves a good aesthetic, this is your chance to show off your fashion sense and eye for detail.

A Fresh Take on Food and Fashion

“We wanted to transform the everyday experience of dining out into something playful and expressive, giving customers a chance to showcase their unique fashion sense too,” said Annelle Lansangan, Corporate Marketing Manager at Ortigas Land. “By collaborating with influencers, we’re adding a fresh and creative twist that stands out from traditional restaurant promos.”

More than just a contest, Dine & Style highlights Estancia and Capitol Commons as lifestyle destinations, perfect for content creation, catching up with friends, or simply enjoying thoughtfully designed spaces with great food. Participating restaurants include James & Daughters, Angkan Coffee, and Tiong Bahru, with more to be revealed on their official social media pages.

Meet the Content Creators Leading the Challenge

To spark your creativity, three standout digital creators are taking part in the campaign:

Ashley Garcia, awarded Favorite Fashion Content Creator at the Big Bold Brave Awards, is known for her stylish DIY looks and cozy condo lifestyle vlogs.

Ryllah Mata, a TikTok star featured in Cosmopolitan, shares her Gen Z take on fashion, beauty, and slow living.

Jam Zoleta, celebrated for her GRWM (Get Ready With Me) videos, brings energy and originality to every post.

Follow their lead and get inspired to create your own food-meets-fashion moment.

How to Join Dine & Style

Here’s how to enter the challenge:

Dine at any participating restaurant in Estancia or Capitol Commons.

Style your outfit to match your meal or drink.

Take a photo or reel that captures your look and dish creatively.

Post publicly on Instagram and Facebook with a short caption explaining the style-meets-food connection.

Tag @capitolcommonsph_ and @estanciaph, and include the official hashtags:

#DineandStylePH

#DineandStyleCapitolCommonsEstancia

#CapitolCommons

#Estancia

#OrtigasLand

Tag two friends in your caption to invite them to join.

Submit your post through the Google Form linked in the official Dine & Style campaign post on social media. Be sure to include your post URL and upload your photo or reel. Reels earn bonus points.

Multiple entries are welcome as long as each one features a unique outfit and food pairing. Just make sure your profile is set to public for your entry to be counted.

What You Can Win

Three winners will be selected based on creativity, visual appeal, theme relevance, social engagement, and alignment with brand guidelines:

First Place: ₱7,500 worth of SM gift certificates and ₱7,500 in Bistro Group GCs

Second Place: ₱5,000 worth of SM GCs and ₱5,000 in Bistro Group GCs

Third Place: ₱2,500 worth of SM GCs and ₱2,500 in Bistro Group GCs

Winners will be announced on or before August 8, 2025, through the official Estancia and Capitol Commons Instagram and Facebook pages.

Let Your Style Speak

This season, your style doesn't just walk in, it dines in. Whether you're going bold with color or keeping it minimal and chic, Dine & Style is your chance to turn a simple meal into a moment of creative expression. At Estancia and Capitol Commons, food and fashion come together to celebrate individuality, and now, you could win something big just by being you.

For updates and the official submission link, follow @capitolcommonsph_ and @estanciaph on Instagram and Facebook.