Puregold Showcases Filipino Music Excellence at OPM Con 2025 in Philippine Arena
I was there—and I still can’t believe what I witnessed.
Despite the stormy weather, tens of thousands of us braved the rain to pack the Philippine Arena on July 5 for Puregold OPM Con 2025. And let me tell you, the energy was electric from the moment the gates opened. There’s just something powerful about being part of a crowd that’s gathered for one thing: the love of OPM.
The opening act? Phenomenal. BINI kicked off the night and immediately set the bar high. Their performance was sharp, energetic, and confidently delivered. Even with the rain coming down outside, the atmosphere inside the arena was pure fire. That kind of performance doesn’t just warm up an audience, it brings them fully alive.
Puregold, known for being a trusted name in retail, has taken an impressive leap into the world of live entertainment. With a sold-out crowd and a star-studded lineup that included Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola, OPM Con 2025 wasn’t just another concert, it was a statement. A declaration that Original Pilipino Music continues to thrive, evolve, and unite people across all walks of life.
“We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” said Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”
The performances were back-to-back and high-energy, but what really stunned the crowd were the surprise appearances. Just when we thought we had seen the entire lineup, out came more OPM legends and rising stars who weren’t on the official poster, causing the arena to erupt. These surprise performers added even more heart-pounding moments to an already unforgettable night. There was real magic in not knowing what would happen next and being there to experience it in real time felt surreal.
Each artist brought their own flavor and story to the stage, and the audience responded to every beat. From high-energy dance tracks to heartfelt anthems, the evening unfolded like a love letter to Filipino sound. I found myself singing, dancing, and at one point, just standing still, soaking it all in, grateful to witness such a spectacular moment for local music.
The crowd was a mix of everyday shoppers, students, families, influencers, and even celebrities. Some flew in from other parts of Asia and the UAE, just to be part of the night. It was proof that music, much like Puregold, crosses boundaries and brings people together. Thanks to ticket redemption events held across the country, fans from Luzon, Visayas, and Mindanao had the chance to experience it live.
Another highlight of the night was the exclusive VIP experience that included a soundcheck party, something I personally found so special. It gave fans a rare glimpse behind the scenes and made the evening feel even more personal. Add to that the endless stream of freebies from major consumer brands, like Nestle Bear Brand, Chuckie, Great Taste, Cream-O, Coca-Cola, Lucky Me!, Angel, Tide, Cream Silk, Alaska, and many more, and you had a full-scale festival experience.
More than anything, OPM Con 2025 showed what happens when community, culture, and corporate support come together in the right way. Puregold didn’t just host a concert; they created a shared memory for thousands of Filipinos.
As Ivy Piedad put it, “Puregold is about building meaningful experiences for the communities we serve.” And that night, through music, lights, and heart, they did exactly that.
This wasn't just a celebration of OPM. It was a celebration of Filipino identity, talent, and unity, proof that even during a stormy night, the spirit of our music shines brighter than ever.
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