BTS Birthday Events Light Up SM Malls in the East with Music, Fans, and Fandom Love

BTS fans had even more reason to celebrate this September and October as SM Malls in the East turned into vibrant hubs of ARMY energy.

Special fan gatherings for RM, Jung Kook, and Jimin brought together devoted fans for a series of heartwarming and high-energy celebrations.

Virgo Vibes: RM and Jung Kook Day Fan Gathering at SM Center Antipolo Downtown and SerendiPARK: Jimin Day Fan Gathering at SM City San Mateo offered more than just photo ops and fan chants. These events became spaces of connection, where ARMYs shared their love for BTS through creative tributes, bonding moments, and plenty of purple pride.

Organized in collaboration with ARMYs of the East PH, a passionate local BTS fanbase, these gatherings highlighted how SM Malls have become go-to destinations for fan communities. Whether it’s through K-pop-themed installations or interactive fan zones, SM is giving fans a place to celebrate what they love most.

And the celebrations aren’t over yet. Moon Bear: Jin and V Fan Gathering is happening on November 30 at SM City East Ortigas. As part of the ongoing SM Fandom campaign, the event promises more fun, more music, and more ways to connect.

No matter which group, artist, or genre you stan, there’s always something to celebrate at SM Malls in the East. Come for the fan gatherings, stay for the unforgettable moments.