TRUST Champions Reproductive Wellness with Bold New Campaign for Every Filipino

TRUST, the well-known consumer brand of DKT Health, Inc., took a bold leap forward in its mission to uplift Filipinos through a powerful brand transformation event held at Monarch Manila.

With more than 30 years of service, TRUST unveiled a reimagined identity and launched its latest nationwide campaign focused on inclusivity, empowerment, and normalizing conversations around reproductive wellness and personal choice.

A New Chapter for TRUST

The event kicked off with remarks from Denise R. van Dijk, President and CEO of DKT Health, Inc., who shared the vision behind this brand evolution.

“For over three decades, TRUST has helped Filipinos take control of their intimate health. Today, we go even further. This new chapter reflects our deeper commitment to ensure everyone’s choices are seen, heard, and respected,” said van Dijk.

Breaking Taboos with “Ang Normal Mo, Normal ‘Yan!”

At the heart of the new campaign is the message “Ang Normal Mo, Normal ‘Yan!” -- a rallying cry to embrace diverse identities, relationships, and life choices. Whether someone chooses solo parenting, non-traditional partnerships, or simply seeks a more informed approach to reproductive wellness, TRUST is standing firmly behind them.

To spread this message, TRUST has launched a powerful media rollout that includes billboards, TV and radio ads, train banners, and digital content across YouTube and social media.

A Manifesto for Progress and Respect

During the launch, TRUST unveiled more than just a new look. It introduced:

A redesigned logo
A social enterprise seal
A bold new brand manifesto

The manifesto champions the right of every Filipino to want more, more knowledge, more safety, more understanding, and more freedom in their personal health decisions.

Adding color and energy to the celebration was Maxie Andreison, the newly crowned winner of Drag Race Philippines Season 3 and TRUST brand ambassador. She performed her original anthem “Halika Na Lika Na,” which also serves as the soundtrack of the campaign’s flagship TV commercial.

TRUST as a Social Enterprise: Giving Back with Every Purchase

In a candid fireside chat, van Dijk, Andreison, and Gil Cadiz, Marketing Director of DKT Health, Inc., emphasized TRUST’s unique role as a social enterprise.

“Every TRUST product supports communities in need,” Cadiz explained. “We don’t just sell products, we fund access to free reproductive health services and information for underserved Filipinos.”

This mission-driven model reinforces TRUST’s place not just as a brand, but as an active advocate for health equity.

A Safe Space for Expression

Guests took part in an interactive photo wall, writing down the choices and aspects of reproductive wellness they believe should be normalized in everyday life. This symbolic activity encouraged shared voices and echoed the campaign’s inclusive message.

Moving Forward Together

As the event drew to a close, TRUST invited Filipinos from all walks of life to be part of a collective movement: one that encourages open dialogue, breaks down stigma, and brings reproductive health into the light, for everyone.

To learn more about TRUST’s advocacy, access product information, or find nearby clinics, visit TRUST.ph

Stay updated with health tips, latest initiatives, and upcoming campaigns by following TRUST on Facebook.