Crispy Fry Makes Mealtime Magic with Ian Veneracion as New Brand Ambassador

Crispy Fry®, the Philippines' favorite breading mix, turns up the heat in Filipino kitchens with fresh dishes, a new campaign, and a trusted celebrity face.

Mealtime just got more exciting as Crispy Fry®, the country’s #1 breading mix, launches its bold new campaign featuring none other than Ian Veneracion, a household name who brings charm, warmth, and credibility to the table.

Known for his timeless appeal and family-friendly image, Ian Veneracion joins Crispy Fry® in its 2025 campaign, bringing a perfect blend of trust and relatability that resonates deeply with Filipino families.

From Fried Chicken to Family Feasts

Crispy Fry® has long been the go-to choice for turning simple fried chicken into a crispy-sarap favorite. But this year, the brand expands its culinary horizons with a flavorful twist: the Fry Feast Platter. Think golden fried tofu, seasoned mojos, and crispy potato wedges, all made easier and tastier with Crispy Fry®.

“For me, cooking is about sharing joy with my family,” Ian shares. “Crispy Fry® makes that so much simpler and more delicious. It’s a kitchen must-have that always delivers.”

Ian Veneracion Joins the Crispy Fry® Family

With a showbiz career spanning over 40 years, Ian Veneracion has earned the admiration of generations, especially moms and homemakers who see him as dependable and down-to-earth. His partnership with Crispy Fry® reinforces the brand’s mission to bring ease, flavor, and fun to everyday cooking.

“We’re thrilled to welcome Ian Veneracion as the face of Crispy Fry®,” says Daye Magno, Department Head of Marketing at Ajinomoto Philippines Corporation. “His genuine connection with Filipino families makes him the ideal ambassador for a brand that’s all about delicious, hassle-free meals.”

Crispy Fry®: More Than Just a Breading Mix

With its range of variants, from Original to Garlic, Spicy, and Batter Mix, Crispy Fry® empowers home cooks to whip up crispy, flavorful dishes anytime. And with the launch of this new campaign, it’s clear: Crispy Fry® isn’t just for chicken anymore. It's a complete mealtime partner for any dish that needs that perfect crunch.

Basta Fried, I-Crispy Fry®

At the heart of the campaign is a message every Filipino cook can relate to: “Basta Fried, i-Crispy Fry®.” It’s a simple promise, that with Crispy Fry®, every fried dish becomes a hit. Whether it’s a weekend family lunch or a quick weekday dinner, Crispy Fry® makes it easy to serve meals that everyone loves.

The campaign rolls out across TV and digital platforms, with Ian Veneracion leading the charge through heartwarming commercials and social media content, all designed to inspire more Filipinos to rediscover the joy of cooking at home.