iStudio Plus Celebrates iPhone 17 Launch with Spectacular Midnight Party in BGC

iStudio Plus pulled out all the stops for the launch of the iPhone 17 series, turning Bonifacio High Street into a buzzing tech and lifestyle celebration that lasted well into the night.

As one of the country’s leading Apple Authorized Resellers, iStudio Plus once again proved that it’s more than a store, it’s a movement that celebrates innovation, creativity, and community.

From star-studded performances and hands-on demos to exclusive deals and jaw-dropping giveaways, the iPhone 17 Midnight Launch Event had everything fans could hope for and more.

Beats, Booths, and Big Moments on Launch Night

The atmosphere outside the iStudio Plus store in BGC was electric. DJ Nico Yabut set the tone early with high-energy music that had the crowd moving as anticipation for the midnight launch built up.

In a bold celebration of “The Power of Partnerships,” iStudio Plus showcased its collaborations with brands like HAVIT, Insta360, EcoFlow, SHOKZ, and UnionBank. Each partner brought something exciting to the table, from tech demos and interactive booths to product showcases that perfectly matched the iPhone 17's cutting-edge features.

Celebrity Appearances and Show-Stopping Performances

The red carpet energy was real. Fans got up close with some of the country’s most beloved creators and influencers, including Christine Samson, AZ Martinez, Albert ‘Asian Cutie’ Nicolas, Angel Guardian, and Ayn Bernos.

Onstage, the performances didn’t disappoint. Powerhouse dance crew The Alliance, rising music artists Yoki and Kiyo, and a surprise guest collaboration kept the energy at peak levels through the night. The crowd couldn’t get enough.

Art Meets Tech: Interactive Activities and Limited-Edition Drops

One of the standout moments of the night came courtesy of visual artist Raki, who created a live art piece on-site. This one-of-a-kind moment set the stage for the exclusive RAKI x iStudio merchandise drop, featuring limited-edition accessories available only to early customers and pre-order participants.

Guests also joined in on the action at the iStudio Game Booth, where they played interactive bingo for freebies, exclusive vouchers, and even more prizes.

Unbeatable iPhone 17 Launch Deals and Trade-In Offers

iStudio Plus didn’t just launch a phone, it launched the best deals in town for iPhone 17 buyers. Midnight-only offers made it easier than ever to get your hands on Apple’s newest powerhouse:

UnionBank: 0% interest for 24 months at cash price + ₱1,000 cashback with UB PayEasy. First 5 cardholders scored free AirPods 4. New applicants even got complimentary coffee and doughnuts.

PNB, Security Bank, and RCBC: Flexible 3 to 24-month installment options with 0% interest via Buy Now, Pay Later.

BPI: Exclusive pricing plus easy installment terms up to 24 months.

Home Credit: Special pricing with up to 24 months 0% installment.

PLUSTRADE: Up to ₱56,500 in trade-in value for any iPhone 16 series device.

Early Birds Get Major Rewards

Loyal fans who showed up early were treated like VIPs. The first 60 in line got free Shake Shack meals, while the first 30 customers walked away with premium accessories and gift bundles worth between ₱47,000 to ₱71,000. Talk about raising the bar for launch events!

The Full iPhone 17 Lineup Has Arrived

The Midnight Launch officially brought the entire iPhone 17 series to the Philippines, including:

• iPhone 17 Pro Max
• iPhone 17 Pro
• iPhone Air
• iPhone 17

From the A19 Pro chip and industry-leading cameras to ProMotion displays and new front-facing Center Stage cameras, fans finally got hands-on time with the most powerful iPhones yet.

iStudio Plus Sets a New Standard for Tech Launches in the Philippines

This wasn’t just a product release, it was a full-blown cultural event. The iPhone 17 Midnight Launch proved that iStudio Plus knows how to turn a tech launch into something truly unforgettable. With unbeatable offers, unforgettable experiences, and a community-first approach, this event marked the beginning of a new era not just for iPhone lovers, but for the iStudio brand itself.

Ready to upgrade? Visit your nearest iStudio Plus location or head online to secure your iPhone 17 with exclusive offers and perks while supplies last.