Switch Up Your Game with LIFT: The Bold New Drink Fueling the Always-On Filipino

Life moves fast and Filipinos move faster.

From morning classes to late-night side hustles, back-to-back meetings to weekend barkada hangouts, we’re constantly switching gears.

Now, there’s a drink that’s built to keep up. Meet LIFT, the latest launch from Coca-Cola Philippines, a refreshing, energizing drink made for those who never slow down.

LIFT: More Than a Drink, It’s a Mindset

Forget the typical fizzy refreshers. LIFT is made for the modern multi-tasker, with a bold formula that brings together Vitamin B3, Zinc, and Caffeine, everything you need to lock in, stay focused, and power through any mode.

Whether you’re:

Hustling for that next big project, Zoning in during an all-nighter, Gaming 'til sunrise, Or just chilling with your crew...

LIFT gives you the edge to own every version of yourself.

“This generation isn’t defined by one role. They’re students, creators, professionals, and performers all in one and LIFT is made to meet them wherever they are,” shared Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “This drink is about owning your momentum and making every moment matter.”

Powered by Purpose, Backed by a Multi-Mode Star

Leading the LIFT movement is actor and performer Ruru Madrid, a true embodiment of the always-on lifestyle. Whether he's on camera or off the clock, Ruru knows what it takes to shift gears and bring the energy every time. Just like LIFT, he’s bold, adaptable, and unstoppable.

Try LIFT for Just PHP 11

Now available across sari-sari stores in Western Visayas, LIFT brings the boost without breaking the bank. For only PHP 11, you can fuel your focus, amplify your energy, and elevate your every mode.

So, whether you’re in study mode, hustle mode, barkada mode, or all of them at once, LIFT is the switch-up you’ve been waiting for.

Ready to level up? Grab your first can and switch into your LIFT mode today.

👉 Follow LIFT on Facebook and Instagram to keep up with the movement. For more info, visit Coca-Cola Philippines

#LIFTModeNaYan