Celebrating 150 Years of American Standard Shaping Everyday Life
For a century and a half, American Standard has stood as more than a bathroom and kitchen brand, it has been part of the daily lives and routines of countless families around the world.
From quiet moments of self-care to shared routines with loved ones, American Standard’s products are woven into the rhythms of home life, reflecting quality, innovation, and thoughtful design.
A Legacy Built on Trust and Innovation
Since its founding in 1875, American Standard has evolved alongside changing lifestyles, always with one clear mission: to make everyday living better. Now celebrating its 150th anniversary, the brand continues to champion purposeful design and cutting-edge technology.
“We’re proud to mark this incredible milestone,” shared Antoine Besseyre des Horts, leader of LIXIL Global Design Asia. “Our refreshed brand identity, centered on Life. Love. Home., reaffirms our promise to help people create spaces they’ll love, every single day.”
A Household Name in the Philippines
Filipino families have long trusted American Standard for bathroom and kitchen solutions that feel personal, intuitive, and reliable.
“American Standard has always designed products inspired by real life, and this approach resonates deeply in the Philippines,” said Hermie Limbo, leader of LIXIL Philippines. “We remain committed to delivering products that enhance comfort, cleanliness, and connection in Filipino homes.”
Design Meets Function in Every Detail
At the heart of American Standard’s enduring success are its beloved product lines:
- The Loven Collection: A full suite of bathroom fixtures created to foster warmth, comfort, and harmony. Each piece—from mixers to countertop basins—blends seamlessly for a unified aesthetic.
- Acacia Supasleek: Sleek, modern design meets smart hygiene technology. Its basins and toilets feature HygieneClean innovations that elevate bathroom standards while offering effortless style.
- e-Lite Smart Toilet: With auto seat and cover, pre- and auto-flush, built-in deodorizer, hands-free drying with four heat levels, and a soft LED night light, it redefines modern hygiene.
- Aero-lite Wall-Hung Toilet: A bold design statement that brings sleek sophistication to any bathroom setup.
Smarter Sprays and Water-Saving Tech
Practicality and performance come together in standout hand spray and shower innovations:
- DuoSTiX Hand Spray: Offers two spray modes—Jet Spray for powerful cleaning and Hygiene Spray for gentle personal use, enhanced by Petal Pressure™ and PressurePlus™ technologies.
- WizFlo Shower: Delivers consistent, powerful flow thanks to tapered nozzles powered by PressurePlus™, ensuring a revitalizing shower every time.
Sustainability is also front and center. Products like the AccuFlo and AccuStream Sensor Faucets are designed to reduce water waste in commercial settings, with intuitive sensors and low-flow aerators.
Style That Fits You
American Standard also empowers homeowners with Color Fittings, a range of elegant finishes such as Polished Cool Sunrise, Brushed Hard Graphite, and Matte Black, allowing users to personalize their bathrooms with confidence and style.
Giving Back Through Loyalty
This anniversary celebration wouldn’t be complete without thanking the community that has supported American Standard through the years. According to Emily Besavilla, LIXIL Philippines’ Retail and Marketing Leader, “Our partners and customers are the reason for our success, and we continue to show our gratitude through meaningful promos tailored to the local market.”
One such promotion is the AS150 Raffle, running until February 28, 2026, exclusively at Wilcon branches nationwide. Shoppers can win amazing prizes, including:
- 1 unit BYD Hybrid Electric Sedan
- 1 unit Honda EM1 Electric Vehicle
- 1 unit Xiaomi Mi e-bike
150 units of American Standard products like DuoSTiX, Smart Washer Manual Bidet, and Neo Modern 3-Way Rain Shower
For every single-receipt purchase of ₱10,000 worth of American Standard products, customers receive one raffle entry. Winners will be contacted directly and announced via Wilcon’s official Facebook page.
Looking Ahead: The Next Chapter
The 150th-year celebration also included a heartfelt event titled “Inspired by Life”, where industry professionals, trade partners, and media gathered to honor American Standard’s legacy and future direction.
As Audrey Yeo, Leader of LIXIL Water Technology APAC, shared: “American Standard will continue to grow its legacy by designing with intention and collaborating with architects and designers to elevate daily moments in every home.”
To learn more, visit www.americanstandard.ph and follow @AmericanStandardPH on Facebook and @americanstandard_ph on Instagram for updates and product features.
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