Grab and UNIQLO Turn Everyday Summer Memories Into Stylish Wearable Stories

The limited edition UTme! “Blueprint for a 5 Star Summer” collection transforms iconic Grab moments into creative T shirts and tote bags inspired by everyday Filipino life.

Some of the best summer memories aren’t always grand adventures. Sometimes, they come from the little moments that make everyday life easier and more enjoyable,  a late-night food craving finally satisfied, a package arriving right on time, or a spontaneous barkada outing that comes together in minutes.

This summer, Grab Philippines and UNIQLO are celebrating those familiar moments with the launch of “Blueprint for a 5 Star Summer,” a limited-edition UTme! collection that turns everyday Grab experiences into fun and stylish wearable keepsakes.

For the first time in the Philippines, a superapp has partnered with UNIQLO’s popular UTme! customization service, creating a unique collection of T-shirts and tote bags inspired by scenes millions of Filipinos encounter through the Grab app every day.

Designed with a blueprint-inspired aesthetic, the collection transforms ordinary Grab interactions into playful technical illustrations complete with witty Filipino annotations. Each design captures the small yet memorable moments that have become part of modern Filipino life, whether it’s booking a ride, ordering food, receiving a delivery, or making last-minute plans under the summer sun.

Among the standout designs is “GUTOM NA AKO: A Technical Breakdown,” a lighthearted tribute to the universal joy of treating yourself after a long day. Featuring humorous callouts such as “Dasurb ko ’to,” the design perfectly captures the feeling of finally giving in to a well-earned food craving.

Another featured piece, “PA-GRAB MO NA YAN: A Technical Study,” highlights the everyday coordination behind successful deliveries, while “A GUIDE TO BOOKING A CHILL RIDE” illustrates how Grab’s Group Ride feature helps friends organize spontaneous hangouts with ease.

Completing the collection is “THE INNER WORKINGS OF NAGPA-GRAB AKO,” a creative take on the all-too-familiar rush of meeting a rider or delivery partner at the gate. Through clever visuals and relatable storytelling, the design turns a common everyday situation into a wearable conversation starter.

Customers can customize and print these exclusive designs on T-shirts and tote bags at participating UNIQLO Printer Stores nationwide, including:

• UNIQLO Manila Global Flagship Store
• UNIQLO Mall of Asia
• UNIQLO BGC High Street
• UNIQLO Greenhills
• UNIQLO Nuvali Sta. Rosa Roadside Store
• UNIQLO Ayala Center Cebu
• UNIQLO Davao Roadside Store

To make shopping even more convenient, Grab is also offering discounted rides to and from selected UNIQLO Flagship and Roadside stores across the country. Users can enjoy 10% off Grab rides, with discounts capped at PHP 30 per trip and no minimum fare required.

The offer can be redeemed up to four times per month or 36 times throughout the entire promotional period, giving shoppers more opportunities to visit participating stores and create their own customized apparel.

The ride promotion runs from April 10, 2026, to February 27, 2027, excluding the UNIQLO Thank You Festival period.

Phase 1 Available Until September 2026

Grab Philippines and UNIQLO will release the collection in two phases, with Phase 1 available until September 30, 2026. Customers can browse the complete design catalog and view the full list of participating stores through UNIQLO’s official UTme! platform.

By transforming everyday app moments into creative fashion pieces, Grab and UNIQLO are giving Filipinos a fresh way to celebrate the simple experiences that make summer memorable—one ride, one delivery, and one story at a time.