TCL CoolFest Y3 Ignites Summer Energy at Market Market with Music, Innovation, and Star Powered Celebration

Summer in Manila took on a new glow as TCL and Abenson joined forces for the much anticipated TCL Cooltura Summer Fest Year 3 at the Market Market Activity Center in Taguig City.

What unfolded was more than just a brand event. It became a lively celebration of music, modern living, and shared moments that brought technology closer to everyday life.

At the heart of the venue, guests were welcomed into an immersive showcase of TCL’s latest home innovations. From cinematic large screen televisions to energy efficient air conditioners, stylish refrigerators, and modern washing machines, each display highlighted how smart appliances can elevate comfort inside Filipino homes. The atmosphere was festive and inviting, making it easy for visitors to explore and engage with every product on display.

Beyond the exhibits, the event turned playful with an interactive stamp journey that encouraged guests to move through themed activity zones. Visitors posed at a colorful photo area, tested their reflexes in a fast paced challenge game, and tried their luck inside a money saving inspired booth where flying cards added a fun twist to the experience. Each stop brought laughter and excitement, turning a product showcase into a lively summer playground.

As the program moved to the main stage, anticipation quickly filled the crowd. TCL Philippines Director of Sales Cyd Montebon opened the celebration with a warm message that reflected gratitude and shared growth.

He shared how the third year of CoolFest represents not just a milestone but a continuing commitment to improving everyday living through innovation. He also emphasized the strong partnership with Abenson and thanked Filipino consumers for their continued trust and support in bringing TCL into their homes.

Adding to the momentum, Abenson Retail Marketing Head Apple Ma followed with a message that highlighted the brand’s long standing promise of delivering reliable home solutions. She spoke about Abenson’s mission of providing trusted technology and meaningful value to Filipino households while continuing to grow alongside evolving customer needs. She also underscored the shared vision between Abenson and TCL in delivering quality and forward thinking innovation.

One of the most anticipated moments of the day arrived when Kathryn Bernardo stepped onto the stage. Greeted by loud cheers, she instantly lit up the event with her presence and natural charm. She joined the interactive activities with ease, connecting with the crowd and embodying the lifestyle that TCL promotes, where comfort and innovation come together in everyday living.

Speaking about TCL’s guiding idea of inspiring greatness, she shared that it is about choosing what improves quality of life and surrounding yourself with comfort at home so you can perform better in daily pursuits. Her message resonated with the audience, reflecting how a well designed home environment can support both rest and productivity.

Music soon took center stage as The Juans delivered a powerful live performance that brought the crowd together. Known for their emotional storytelling through music, the band performed fan favorites such as Hindi Tayo Pwede and Ano Ba Talaga Tayo, along with their latest single Ngiti. Their set filled the venue with energy and heartfelt moments that kept the audience fully engaged.

The celebration ended on a high note with cheers from the crowd calling for more, a clear sign of the event’s success in creating memorable experiences. Peter Chen expressed gratitude to everyone who attended and shared excitement about continuing the CoolFest tradition with even bigger plans in the future.

For those who want to explore TCL’s latest home innovations, products are available through Abenson and online at Abenson Official Website.

The TCL Cooltura Summer Fest Y3 proved that summer is not just about the heat. It is about connection, creativity, and the joy of bringing people together through music, technology, and shared celebration.