Arsenal and TCL Expand Global Partnership to Deliver Innovative Fan Experiences Worldwide

Arsenal Football Club and TCL, a global leader in consumer electronics, have officially expanded their strategic collaboration into a multi-year global partnership.

Previously focused on regional markets since 2023, TCL will now become Arsenal’s Official Global Consumer Electronics Partner, bringing fans closer to the club through cutting-edge technology and immersive experiences.

From Regional Roots to Global Reach

The original partnership, established in 2023, targeted key regions including the UK, Middle East, and Africa. Building on this momentum, the global expansion aims to strengthen TCL’s presence across international markets and deepen its connection with Arsenal’s passionate global fanbase.

Shared Values: Innovation, Progress, and Excellence

This partnership thrives on the shared values of innovation, excellence, and progress. Over the past two years, TCL and Arsenal have co-created impactful digital content and fan engagement campaigns that celebrate these core principles.

Inspiring Fans Worldwide with Iconic Players and Content

As part of the renewed global partnership:

Bukayo Saka, Arsenal men’s first-team player, has been appointed a global brand ambassador for TCL.

The partnership also highlights Arsenal’s UEFA Women’s Champions League-winning team, ensuring representation and engagement across both men’s and women’s football.

Arsenal’s popular matchday show, "Live from N5," will integrate TCL products to enhance the digital matchday experience for fans worldwide.

Connecting with Fans in Asia Through Pre-Season Tours

Arsenal’s 2025 pre-season tour includes stops in Singapore and Hong Kong, the latter being home to TCL’s global headquarters. This tour presents a unique opportunity to create memorable experiences for fans, supported by TCL’s technology-driven activations.

Key Highlights from the Arsenal–TCL Partnership So Far

“Go Big with TCL” Campaign: Digital video commercial featuring Bukayo Saka, Gabriel Jesus, and Mo Elneny promoting the TCL XL TV collection.

“Inspire Greatness” Campaign: Featuring Mikel Merino, Declan Rice, and Ben White, focused on community empowerment through football.

Exclusive Fan Events: Player meet-and-greet in Dubai during warm-weather training for TCL customers and Arsenal supporters.

IFA Berlin Appearance: Arsenal legend Robert Pires visited TCL’s exhibit at the world’s largest tech and home innovation expo.

Regional Launch Events: Invincibles hero Martin Keown was a special guest at TCL’s Turkey product launch, engaging with fans and company staff.

Leadership Quotes Highlight Partnership Vision

Juliet Slot, Chief Commercial Officer at Arsenal, stated:

“Our collaboration with TCL has grown from strength to strength. This expanded global partnership reflects our shared commitment to innovation, and we look forward to bringing even more value to our fans together.”

Peter Chen, CEO of TCL, added:

“Elevating our relationship with Arsenal to a global scale is a proud moment for us. This partnership underscores our mission to connect people through technology and sport, delivering unforgettable experiences that inspire greatness.”

A Future of Innovation and Fan Engagement

With this newly expanded partnership, Arsenal and TCL are set to redefine how fans experience football globally. Through advanced technology, compelling content, and authentic player engagement, both brands are poised to create lasting impact within and beyond the world of sport.