Mega Prime Foods Celebrates 50 Years with ₱50 Million in Prizes Through Mega Milyonaryo Promo

Mega Prime Foods Inc. (MPFI) recently marked a major milestone, its 50th anniversary, by announcing bold growth plans and launching an exciting consumer promo worth ₱50 million in prizes.

The celebration, held in June 2025, brought together company leaders, celebrity ambassadors, and loyal supporters of the Mega brand.

Strategic Expansion and Product Growth

During the anniversary event, MPFI Chief Growth and Development Officer Marvin Tiu Lim shared the company’s roadmap for future growth. He revealed ongoing efforts to expand internationally through partnerships with global distributors, including Baqer Mohebi Enterprises in Dubai. These moves are part of MPFI’s mission to bring trusted Filipino food products to more overseas markets.

In line with its horizontal growth strategy, MPFI also completed its acquisition of Jimm’s Coffee Mix in 2024, further strengthening its product portfolio. Lim emphasized the company’s ambitious target of increasing its market share in the canned sardines category by an additional five to ten percentage points, aiming to reach 30% by the end of 2025.

Celebrity Ambassadors Join the Celebration

The event featured some of the country’s most beloved stars. Actress Dimples Romana represented Mega Mackerel, while Marian Rivera-Dantes continued her role as ambassador for Mega Prime Quality. Actor Coco Martin was also introduced as the new face of Jimm’s Coffee Mix.

Adding to the excitement was the presence of Megastar Sharon Cuneta, who now serves as the brand ambassador for both Mega Sardines and the newly launched Mega Milyonaryo promo. Cuneta performed a new song, “Sariwa ang Pangako,” inspired by her classic hit “Kahit Maputi na ang Buhok Ko,” to celebrate the company’s milestone and connect with Filipino consumers across generations.

Mega Milyonaryo: A Promo to Thank Loyal Customers

As part of its golden anniversary celebration, MPFI launched the Mega Milyonaryo promo, a major nationwide campaign designed to give back to its customers. The promo offers a total of ₱50 million in prizes, including:

• GCash cash rewards
• Five brand-new Toyota Raize units
• Five grand prizes of ₱1 million in cash

How to Join the Mega Milyonaryo Promo

To participate in the Mega Milyonaryo promo, follow these simple steps:

• Buy specially marked packs of Mega Sardines, Mega Mackerel, or Jimm’s Coffee Mix.
• Find the unique alphanumeric code inside the lid (for cans) or inside the sachet (for coffee products).
• Visit the official Mega Sardines Facebook page and click on “Get Started.”
• Select “Join Promo” and fill in the required details along with your code.
• Wait for the draw and get a chance to win instant GCash prizes, ₱1 million in cash, or a brand-new Toyota Raize.

The promo runs from June 6 to December 31, 2025, and is authorized under ASC Ref No.: M0076P051425M and DOH-FDA CFRRR Promo Permit No.: 1573 s. 2024.

Continuing a Legacy of Quality and Innovation

With five decades of delivering high-quality, value-driven food products to Filipino households, Mega Prime Foods remains committed to innovation and customer satisfaction. As it enters a new era of growth, the company is set to continue expanding its reach—both locally and internationally—while rewarding the loyalty of its millions of consumers.

For more information and updates about the Mega Milyonaryo promo, follow Mega Sardines on Facebook and other official social media platforms.