Discover Sarsaya® Teriyaki & Bulgogi Sauces: Bringing Authentic Japanese and Korean Flavors to Filipino Homes

 Ajinomoto Philippines Launches New Sarsaya® Cooking Sauces for Easy, Flavorful Meals

Ajinomoto Philippines Corporation (APC) is excited to unveil two delicious additions to its well-loved Sarsaya® line: Sarsaya® Teriyaki Sauce and Sarsaya® Bulgogi Sauce. These new cooking sauces bring the bold, authentic flavors of Japan and Korea straight to your kitchen, perfect for busy Filipino families looking for easy, nutritious, and globally inspired meals.

A Trusted Brand Elevating Everyday Cooking

Since its debut in 2016 with the popular Sarsaya® Oyster Sauce, the brand has become a staple in Filipino households. Now, APC is expanding the Sarsaya® lineup to meet the rising demand for convenient and flavorful meal solutions. The new Teriyaki and Bulgogi variants are inspired by traditional Japanese and Korean recipes, offering a hassle-free way to cook restaurant-style dishes at home.

Quick and Easy International Meals at Home

The Sarsaya® Teriyaki Sauce and Sarsaya® Bulgogi Sauce are designed for modern Filipino kitchens, where meals need to be fast, affordable, and family-friendly. Each 40g sachet is portioned for one meal, allowing home cooks to prepare a hearty and satisfying dish in just three simple steps. Just add your favorite meat and vegetables, and you’re all set to serve a delicious, balanced meal.

Formulated with Ajimate M Super P, a unique flavor enhancer from APC, these sauces deliver a rich umami taste and consistent quality in every bite. The packaging highlights international authenticity with:

• A flag icon representing Japanese or Korean origins
• Color themes inspired by Asian restaurant aesthetics
• Dish visuals featuring vegetables to promote healthy eating

Celebrity Endorsement with a Personal Touch

Real-life celebrity couple Jennylyn Mercado and Dennis Trillo join Sarsaya® as the official ambassadors for the new sauces. Known for their strong family values, the duo perfectly represents Sarsaya®’s mission to make home-cooked meals meaningful and memorable.

Jennylyn, an avid home cook, often shares her culinary creations online, showing how cooking is an act of love. She and Dennis believe in making mealtime a family bonding moment, something Sarsaya® makes easier with its tasty and convenient cooking solutions.

Lutong Pang International Made Simple

With the new Teriyaki and Bulgogi sauces, Sarsaya® makes it effortless for Filipino families to enjoy “Lutong Pang International” without the need for complex ingredients or expensive dining out. Whether you're new to cooking or an experienced home chef, these sauces are your gateway to exciting flavors the whole family will enjoy.

Sarsaya®: Supporting Every Filipino’s Culinary Journey

More than just a cooking sauce, Sarsaya® is part of a bigger vision to be every Filipino family's kitchen ally, from everyday meals to special occasions. Whether you're cooking for one or for the entire household, Sarsaya® offers authentic taste, nutrition, and convenience in every pack.

Bring global flavors home with Sarsaya® Teriyaki and Bulgogi Sauces, available now in leading supermarkets nationwide.