Coca-Cola PH Launches Lift in Bacolod: Bold New Citrus Drink Energizes Western Visayas

Bacolod Shifts into Lift Mode as Coca-Cola Philippines Launches Its Boldest New Drink Yet

Coca-Cola Philippines has officially launched its newest citrus-powered energy drink, Lift, during a high-energy event that set the tone for the brand’s bold direction. Now available across Western Visayas, Lift is packed with Vitamin B3, Zinc, and Caffeine, formulated to fuel the fast-paced lifestyle of today’s youth and working generation.

With its tagline “Go Lift Mode,” the new drink encourages consumers to break free from routine, embrace their individuality, and show up with confidence.

Lift Launches with Epic Unveiling at Bacolod New Government Center

The official debut took place on August 9 at the Bacolod City New Government Center, where Coca-Cola Philippines hosted “Undo the Usual, Lift Mode Na ‘Yan: Epic Unveiling.” The event brought together thousands of attendees for a full day of live entertainment, product experiences, and interactive installations, all centered around the vibrant energy of Lift.

Leading the celebration were Coca-Cola Philippines President Tony Del Rosario, Coca-Cola Europacific Aboitiz Philippines Unit Director Gus Gatuslao, and actor Ruru Madrid, the official ambassador of Lift.

Bringing Lift to the Streets: Crate Teasers and the Lift Recorrida Caravan

Ahead of the launch, Coca-Cola sparked anticipation with eye-catching branded Lift crates placed in key public spaces such as Bacolod Plaza and CityMall Parola in Iloilo. These installations fueled public interest and served as the kickoff to the Lift Recorrida Caravan, which ran from August 7 to 9.

The caravan energized Bacolod and Iloilo through street performances, product sampling, and interactive games, building momentum that culminated in the dramatic crate delivery to the main event venue.

Immersive Launch Experience: Flavors, Challenges, and Lift-Themed Booths

The Epic Unboxing moment marked the reveal of Lift, drawing loud cheers from the crowd. Attendees joined high-energy challenges and explored themed booths including the Lift Bar, a Crate Maze, and an interactive Trick Art Wall. Each activation was designed to create a memorable, shareable experience that reflected the drink’s bold personality.

Brand ambassador Ruru Madrid amped up the energy with a special appearance, meeting fans and celebrating Lift’s bold arrival. His presence brought even more excitement, encouraging guests to fully embrace the “Lift Mode” spirit.

Strong Community Response and Online Buzz

Thousands of people across Bacolod and neighboring provinces came together to celebrate the launch. The event also sparked a wave of engagement online, with social media buzzing about Lift’s zesty citrus taste and its energizing blend of nutrients.

“We’re thrilled by the energy and excitement from Bacolod and the entire Western Visayas,” said Tony Del Rosario, President of Coca-Cola Philippines. “The new Lift offers a bold citrus flavor and a powerful message. It’s made for the dynamic lifestyle of young people today who shift between different modes throughout the day. Lift invites them to switch things up, break the routine, and take charge.”

Now Available Across Western Visayas

Consumers can now enjoy Lift in sari-sari stores and partner retailers throughout the region. Coca-Cola Philippines is set to roll out more events, pop-up experiences, and promotional campaigns as the brand continues to expand.

Lift is more than just a drink, it’s a movement. It challenges everyone to undo the usual and choose to stand out.

To stay updated on Lift events and announcements, follow the official Facebook page:

facebook.com/people/Lift-Philippines/61578806605159