Kaya Mo: How UnionDigital Bank Is Turning Everyday Filipinos Into Financially Empowered Achievers
UnionDigital Bank Is Redefining Banking for the Everyday Filipino
From sari-sari store owners to content creators, UD empowers dreams with simple, accessible digital tools.
UnionDigital Bank (UD), the digital banking arm of Union Bank of the Philippines, is taking financial empowerment to the next level. Its mission is bold but clear: break down the barriers to financial inclusion and make digital banking work for the millions of Filipinos often left behind by traditional banking systems.
With a spotlight on everyday heroes, think ride-hailing drivers, sari-sari store owners, and daily wage earners, UD’s Kaya Mo Movement proves that real financial freedom isn’t just for the wealthy or tech-savvy. It's for everyone.
Simple, Seamless, and Made for You
At its heart, the Kaya Mo Movement is built on one belief: that every Filipino has the potential to achieve their dreams when equipped with the right tools. UD is here to provide those tools, hassle-free, easy-to-use, and accessible through one powerful mobile app.
During its consumer launch at Market! Market! in Taguig last August 23, 2025, UD officially rolled out its game-changing financial products. From quick account openings to frictionless payments and transfers, the event reinforced a key message: With UD, Kaya Mo ang simple at swak na digital banking.
“UD exists to empower every Filipino with easier, more accessible banking,” said Mike Magpily, Chief Marketing Officer at UnionDigital. “We want to help people take control, whether they’re growing a business, building a future for their family, or chasing a dream.”
Financial Literacy That Speaks Your Language
Banking isn't just about technology, it’s also about mindset. That's why UD launched Usapang Diskarte, its flagship financial literacy program. Designed to make money matters relatable and doable, the program goes beyond theory, offering actionable advice for everyday life.
At the launch event, the crowd was inspired by financial educator Salve Ibañez, also known as the “Financial Beshie ng Bayan.” Her talk focused on diskarte, the Filipino brand of hustle, and how everyday Filipinos can take charge of their money, one smart move at a time.
Her message was clear: “Kahit sino, kahit saan sa buhay, pwedeng maging financially empowered, with the right support and the right tools.”
What UnionDigital Bank Offers: Financial Tools That Make Sense
Here’s what sets UD apart, and why it’s winning over more Filipinos every day:
✅ Payments and Transfers
Skip the fees, avoid the lines. With InstaPay, enjoy unlimited, fee-free transfers. Pay bills directly through the app, and soon, scan-to-pay with QRPH wherever you go.
✅ UD Virtual Debit Card (powered by VISA)
Enjoy full control of your online transactions. Shop securely, track your spending in real time, and manage your card with customizable limits and easy lock/unlock features—perfect for budget-conscious users.
✅ UD Save
Saving shouldn’t be complicated. UD Save has no minimum balance, zero maintenance fees, and offers competitive interest rates. Whether you're just starting to build your #IponGoals or already growing your funds, this is saving made simple.
✅ UD Time Deposit
Want your money to work harder for you? Start with as little as ₱1,000 and earn up to 3.75% interest per annum. It’s a safe, easy way to grow your savings.
Note: Interest rates subject to change. Check UD’s website or app for the latest terms.
Meet Cong TV – The Face of Kaya Mo
From 300 YouTube subscribers in 2008 to becoming one of the country’s most influential digital creators, Cong TV embodies the Kaya Mo mindset.
“I quit my job, took a chance, and for two years, I didn’t make money,” Cong shared. “But I learned how to save, budget, and grow what I had. Financial tools like UnionDigital made it easier. Kaya ko noon, at kaya mo rin.”
Cong’s personal journey proves that financial empowerment isn’t a fairy tale. It’s real. It’s possible. And it’s within reach, especially with the right digital partner.
Share Your #KwentongKayaMo
UD is calling on all Filipinos to share their own stories of financial growth and resilience. From August 23 to September 15, 2025, share your #KwentongKayaMo on social media for a chance to be featured and receive special incentives.
Your story might just inspire someone else to believe that yes, kaya nila.
A Future Where Every Filipino Has a Chance
UnionDigital Bank isn’t just about banking, it’s about building a more financially confident Philippines. With a commitment to accessible tools, relatable education, and real community engagement, UD is helping shape a future where no one gets left behind.
Whether you're dreaming big or just starting out, With UD, Kaya Mo.
No comments:
God Bless & Stay Safe!