HUAWEI Pura 80 Series Redefines Smartphone Photography with First-Ever Switchable Dual Telephoto Camera – Coming Soon to the Philippines

 HUAWEI Raises the Bar for Mobile Imaging with the Pura 80 Series Launch

HUAWEI is once again leading the future of smartphone photography with the upcoming launch of the HUAWEI Pura 80 Series in the Philippines. This next-generation lineup debuts the industry’s first Switchable Dual Telephoto Camera, combining groundbreaking innovation with the iconic design and intelligent imaging that have come to define the brand.

A Legacy of Imaging Excellence: From P Series to Pura Series

Formerly known as the HUAWEI P Series, the HUAWEI Pura Series has a long-standing reputation for redefining smartphone photography. Since its debut in 2012, the series has consistently introduced first-of-its-kind camera technologies, like the monochrome dual-lens on the P9, Super Night Mode on the P20, and the Periscope Tele Lens on the P30.

In 2024, the rebranded Pura Series marked a bold new chapter in design and innovation. The Pura 70 Series introduced features like the Ultra Lighting Pop-out Camera, powered by XMAGE, and the Ultra Speed Snapshot, raising the standard for both form and function.

Now, the Pura 80 Series takes this legacy even further, with cutting-edge camera systems and a fashion-forward design philosophy that captures the spirit of the modern mobile user.

Introducing the Industry's First Switchable Dual Telephoto Camera

At the heart of the HUAWEI Pura 80 Ultra lies a truly pioneering innovation, the Switchable Dual Telephoto Camera, which integrates a 3.7x mid-telephoto lens and a 9.4x ultra-telephoto lens within a single module. This camera setup, supported by a 1/1.28-inch Ultra Large Sensor, achieves the largest telephoto light intake in the industry, enabling stunning clarity and dramatic depth even at a distance.

The lens system is equipped with a micron-level motor control mechanism that transitions smoothly between focal lengths. Housed in a compact structure with over 140 precision parts, this system increases the light path by 129% compared to traditional telephoto modules, offering unmatched detail in portraits and close-ups.

Meanwhile, the Pura 80 Pro introduces a refined Ultra Lighting Macro Telephoto Camera that excels at capturing intricate textures and close-range details. With a 5cm Super Close Focus and a large F2.1 aperture, it takes in 40% more light than its predecessor, delivering vibrant results even in low-light conditions.

Mastering Light and Motion with the Ultra Lighting HDR Camera

The Pura 80 Ultra continues to push the boundaries of mobile photography with its 1-inch Ultra Lighting HDR Camera. This advanced sensor boasts a full-well electron capacity of 400,000 e⁻ per pixel, a significant leap that allows for precise capture of dynamic lighting and fast motion.

Using real-time TCG-HDR technology, the camera processes signals from multiple light zones simultaneously, achieving up to 16EV of dynamic range, 15 times higher than previous generations. This means every shot, from bright daylight scenes to dim cityscapes, delivers exceptional detail and tonal accuracy.

For videography, the integration of the AI Cinematic Engine ensures lifelike contrast, natural colors, and smooth exposure across varying light conditions, bringing true cinematic quality to your smartphone.

On the Pura 80 Pro, the 1-inch Ultra Lighting Camera works in tandem with the Ultra Chroma Camera, delivering ultra-clear images and accurate colors, especially in night scenes.

Sophisticated Design Meets Superior Durability

The HUAWEI Pura 80 Series is as visually striking as it is technically advanced. Inspired by high-end jewelry and timepieces, both the Pura 80 Ultra and Pura 80 Pro feature the signature Forward Symbol design. The Ultra model, available in Prestige Gold and Golden Black, includes a golden ring around the camera, making it a bold and elegant centerpiece.

The Pura 80 Pro, available in Glazed Red, Glazed White, and Glazed Black, features a sleek monochrome glaze-inspired finish with a smooth, glazed texture that reflects timeless design sensibilities.

Built to endure, the Pura 80 Ultra is protected by 2nd Gen Crystal Armor Kunlun Glass, offering up to 16 times better scratch resistance and 25 times more drop resistance. The Pura 80 Pro is reinforced with 2nd Gen Kunlun Glass, delivering 20 times greater drop resistance. Both models are rated IP69 and IP68 for dust and water resistance.

Availability in the Philippines

The HUAWEI Pura 80 Ultra and Pura 80 Pro will officially launch in the Philippines this August. Starting July 26, experience the new series up close at the HUAWEI Pura 80 Series Exclusive Preview, held every Saturday and Sunday at 3:00 PM until August 10 in 40 selected HUAWEI Experience Stores.

Early Bird Offers:

PHP 3,000 discount for pre-order customers who pay a PHP 500 deposit between July 10 and August 6, and settle the balance between August 7 and 28.

Collect early bird vouchers worth PHP 2,000 for the Pura 80 Ultra and Pura 80 Pro starting July 31 on Shopee, Lazada, and TikTok Shop, and from August 7 via the HUAWEI Online Store.

Discover the Next Chapter of Smartphone Photography

Don’t miss the chance to experience the future of mobile imaging with the HUAWEI Pura 80 Series. To learn more, visit HUAWEI’s official website or follow them on Facebook and Instagram.