Five URC Brands Remain Household Favorites in the Philippines

Five flagship brands from Universal Robina Corporation (URC) continue to be among the top choices for millions of Filipino households, according to the 2025 Brand Footprint report by Worldpanel by Numerator.

The latest annual ranking highlights Great Taste, C2, Piattos, Nissin, and Payless as some of the most chosen fast-moving consumer goods (FMCG) brands in the Philippines. These products have consistently earned strong consumer loyalty, reaffirming URC’s position as a trusted name in the food and beverage industry.

“Our brands continue to earn the trust and loyalty of Filipino consumers,” said Karen Ong, URC Chief Marketing Officer. “We’re proud that our products remain staples in homes across the country.”

What the Brand Footprint Report Measures

The Brand Footprint report is a global study that ranks FMCG brands based on a key metric called consumer reach points (CRP). This measures how many households buy a brand and how frequently they choose it, providing a clear picture of consumer behavior at the point of purchase.

Each CRP represents one instance of a shopper choosing a brand. The data takes into account population size, brand penetration, and purchase frequency—offering insights into overall brand performance.

“With more Filipinos shopping more frequently due to reduced inflation and increased mobility, there are now more opportunities for brands to be chosen,” said Marie-Anne Lezoraine, Managing Director for Worldpanel by Numerator in the Philippines.

URC Brands in the Spotlight

Great Taste was one of the top 10 most chosen FMCG brands in the country, recording 367 million CRP. It also ranked as the fourth most chosen brand in the beverage sector.

C2, URC’s ready-to-drink green tea, remained a strong performer in the beverage category with 33 million CRP.

Piattos, a popular potato snack, maintained its standing as the seventh most chosen food brand with 180 million CRP.

Nissin noodles earned 101 million CRP, while Payless followed closely with 73 million CRP, both making the list of top-performing food brands.

Economic Rebound Drives Brand Performance

Worldpanel noted that a 6 percent increase in consumer spending on FMCG brands was observed during the economic recovery in 2024. Brands that remained visible and accessible throughout this period saw higher consumer engagement.

“URC’s portfolio clearly benefited from that momentum,” Ong added. “Our focus has always been to meet the evolving needs of Filipino families by providing products they can rely on.”

URC’s Lasting Connection with Filipino Families

URC is known for producing some of the Philippines’ most iconic brands, including Great Taste, C2 Cool & Clean, Piattos, Maxx, and Cream-O. These products have been part of daily life in Filipino households for decades.

As one of the country’s largest food and beverage manufacturers, URC also has a growing presence across ASEAN. Its leading regional brands include Lexus, Tivoli, and Fun-O, expanding the company’s reach beyond Philippine borders.

Consistently Chosen by Filipino Shoppers

URC’s performance in the Brand Footprint report reflects more than just numbers. It highlights the company’s deep connection with Filipino consumers and its ability to remain relevant in a rapidly evolving market. As economic conditions improve and consumer behavior shifts, URC’s brands continue to be among the most chosen in Filipino homes.