How Tiny Buds Became TikTok Shop’s Top Baby Skin Care Brand Through Authenticity and Community

Tiny Buds has officially been named the number one baby skin care brand on TikTok Shop, a milestone driven by its heartfelt content, real-time engagement, and deep-rooted commitment to community.

The proudly Filipino, female-led company has earned trust by consistently showing up for parents, not just as a brand, but as a partner in their parenting journey.

A Brand Born from Purpose

Founded in 2009 by a mother looking for safe, natural baby care products for her own child, Tiny Buds has grown into a household name among Filipino families. What began as a passion project evolved into a trusted parenting essential. But what truly sets Tiny Buds apart is its focus on supporting families beyond the product, listening, learning, and growing with the community it serves.

Embracing TikTok Shop to Reach Today’s Parents

As digital-savvy moms turned to platforms like TikTok for parenting advice and product recommendations, Tiny Buds leaned into the opportunity. The brand joined TikTok Shop not just to sell, but to connect. Through creator collaborations, consistent livestreams, and educational content, Tiny Buds built a safe space where moms could find support, ask questions, and feel seen.

“We started early, so we had a stable following on TikTok Shop. We created fun, interesting, and informative content, one of which went viral in 2020,” said Lorin Tan, Marketing Head at Tiny Buds. “That moment really changed things for us. We realized that when a brand leads with honesty and connection, it can go far — not just in reach, but in relevance.”

Turning Viral Moments into Real Growth

Tiny Buds’ success on TikTok Shop didn’t stop with a viral video. It translated into measurable business results. In the first quarter of 2024, the brand recorded a 29 percent increase in year-over-year sales. Content output rose by 61 percent, while livestream engagement saw a 15 percent increase in entry rate, proof that more parents were not just watching, but choosing to engage directly.

“Live selling connected us with our customers in such a unique way that no other channel has been able to,” shared Lys Tan, E-commerce Channel Head of Tiny Buds. “Our customers are often new parents with lots of questions. Being able to answer them live, while showing how our products work, helped us build a stronger, more personal connection.”

Building Trust, One Livestream at a Time

The brand's livestreams often feature creators and familiar faces like Maja Salvador, making every session feel both informative and engaging. As the livestream format gained traction, Tiny Buds saw it as more than just a sales tool, it became a platform to nurture relationships and build trust.

“Tiny Buds is a perfect example of how a community-first brand can grow meaningfully on TikTok Shop,” said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. “By consistently investing in creator-driven livestreams and heartfelt content, Tiny Buds became more than just a baby brand — they became a trusted village for today’s parents.”

Purpose-Driven Campaigns with Heart

One of Tiny Buds’ most impactful moments came during its 2024 Super Brand Day on TikTok Shop. According to Lys Tan, “It broke records for us. It wasn’t just about sales, it had heart. A portion of the proceeds went to an orphanage that also runs a beekeeping center. It reflected our love for nature and our mission to support growing families of all kinds.”

This campaign and others like it reflect the brand’s deep commitment to giving back. Tiny Buds doesn't just talk about community, it actively contributes to it.

Leveraging TikTok Shop’s Tools for Sustainable Growth

Tiny Buds also benefited from TikTok Shop’s ACE Indicator System, which helps sellers grow through strategic focus on Assortment, Content, and Empowerment. With the program’s upgraded version, Tiny Buds was able to reach millions of moms looking for safer, more natural ways to care for their children.

The Power of Authentic Parenting Support

Tiny Buds’ journey to becoming TikTok Shop’s leading baby skin care brand proves that authentic storytelling, purposeful content, and genuine community engagement can drive real success. By staying close to its audience and creating content that speaks to the everyday realities of parenting, Tiny Buds has become more than a brand, it’s become a trusted companion to families across the Philippines.

As the brand continues to grow, one thing remains clear: when you lead with care, community, and connection, you don’t just build a customer base, you build a movement.