Tala Philippines Welcomes Judy Ann Santos-Agoncillo as Brand Ambassador to Promote Financial Inclusion
Empowering Every Filipino Through Fair and Accessible Financial Services
Financial stability is a goal many Filipinos strive for, to comfortably manage daily expenses, prepare for emergencies, and build a secure future. While these aspirations are universal, not everyone starts from the same place or has equal access to tools that can help them reach their goals. Today, more than 76% of Filipinos remain unbanked or underserved by traditional financial institutions, making it harder for them to take charge of their financial journey.
Tala Philippines continues to address this gap by providing secure, flexible, and accessible online credit designed for everyday Filipinos. Since its launch in the Philippines in 2017, Tala has provided more than 24 million loans worth over Php 118 billion, serving 3.6 million customers across the country.
“We see our role as more than just offering credit. With access and trust at the core of our approach, we aim to be a true partner to our customers, helping them find new income opportunities, prepare for the future, and support their families,” said Moritz Gastl, General Manager of Tala Philippines. “Tala empowers people to grow and thrive regardless of their circumstances.”
To further champion its mission of financial inclusion, Tala has introduced award-winning actress Judy Ann Santos-Agoncillo as its new brand ambassador. At a launch event held on July 30, she was officially welcomed as the new face of the brand, representing the everyday Filipino who rises above life’s challenges with resilience and determination.
“Having financial freedom is one of the most powerful things anyone can experience, especially in a time when everything is becoming more expensive,” said Santos-Agoncillo. “It’s an incredible feeling to be able to support your family and provide for their needs. I believe every Filipino deserves that kind of empowerment. I’m proud to partner with Tala Philippines in helping more people achieve financial security.”
Tala Philippines Marketing Director Missy Santos shared that Judy Ann’s relatable and down-to-earth nature makes her a perfect fit for the brand. Known for her iconic roles as strong, determined women who rise above adversity, Judy Ann reflects the real-life struggles and successes of many Tala customers.
“She’s not just a celebrated actress, she’s also a mom and a businesswoman, just like many of the people we serve,” said Santos. “By sharing her story and supporting our mission, we hope more Filipinos will see that they too can be the hero of their own financial journey. It’s all about giving them the tools and opportunities to succeed.”
To watch the latest Tala commercial featuring Judy Ann Santos-Agoncillo and learn more about how Tala helps Filipinos take control of their finances, visit tala.ph and download the official Tala app.
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