Building a Greener Future Together with SM Prime’s Inspiring Green Movement

As the planet faces rising environmental challenges, SM Prime Holdings, Inc. is leading the charge toward a sustainable future by encouraging mindful daily choices and fostering stronger, greener communities.

At the heart of this effort is the SM Green Movement, an ambitious sustainability campaign that invites everyone across the Philippines to take part in creating lasting positive change. Launched during the height of the pandemic, this movement started with simple, personal stories: employees committed to reducing waste, conserving water, and using energy responsibly even while staying at home. These small, consistent actions have since grown into a nationwide movement, uniting the company, communities, and partners under one vision, building a climate-resilient, prosperous future for all.

The SM Green Movement centers on three critical areas: waste reduction, water conservation, and energy efficiency. It transforms big sustainability goals into practical, everyday habits that suppliers, tenants, residents, visitors, and mallgoers can easily adopt. This initiative aligns with SM Prime’s bold commitment to achieve net-zero emissions by 2040, promote responsible water stewardship, and pursue a waste-free future.

“The SM Green Movement reflects our genuine care for the planet and its people,” said Joaquin San Agustin, Executive Vice President for Marketing at SM Supermalls. “Our mission goes beyond building malls, homes, or offices, we’re creating opportunities for everyone to contribute to the solution. And the best part? It starts with simple actions we take every day.”

Harnessing the Power of Partnership for Real Impact

What truly sets the SM Green Movement apart is its emphasis on collaboration. Sustainable change requires teamwork, and SM Prime is partnering closely with local governments, NGOs, schools, community organizations, and individuals to develop practical, effective solutions that balance environmental priorities with everyday life.

“Our company’s strength lies in our ability to unite people behind a common cause,” San Agustin explains. “The Green Movement thrives on collective action, every bottle recycled, every drop of water saved, every watt of energy conserved adds up to a meaningful difference.”

Inspiring a Greener Legacy for Future Generations

Today, the SM Green Movement continues to grow as a powerful platform for environmental advocacy and action. Every story shared, every supporter gained, and every eco-friendly choice made helps reshape sustainability into an achievable goal for every Filipino. Together, SM Prime and its communities are proving that simple acts shared can lead to lasting impact, creating a greener, healthier tomorrow for generations to come.