How Comfort Is Redefining Confidence in Intimate Apparel

Avon Philippines launches Dream Curve Bras to help women feel unstoppable, because true comfort is powerful

Heart Evangelista exudes effortless elegance and ease in the Anita Dream Curve Underwire Memory Foam Moulded Bra by Avon.

Comfort is no longer a luxury in the world of intimate apparel, it’s a non-negotiable. As women take on more roles and responsibilities in their daily lives, what they wear underneath matters more than ever. Today’s modern Filipina wants bras that don’t just support her physically but empower her mentally and emotionally. That’s why Avon, the Philippines’ #1 intimate apparel brand, is leading a movement where comfort becomes the new standard of strength, with the launch of its Dream Curve Bras.

Why Comfort Matters More Than Ever

This global shift isn’t just a trend, it’s backed by research. Across the world, and especially in the Philippines, women are placing softness, breathability, and all-day ease at the top of their must-have list for undergarments.

• The global intimate wear market is projected to hit USD 69.42 billion by 2030, largely fueled by the demand for comfort-first designs.
• Locally, 7 out of 10 Filipinas now choose comfort and softness over anything else when buying bras.

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Today’s intimate wear is no longer just functional, it’s a tool for self-expression, confidence, and everyday empowerment.

Avon’s Commitment to Everyday Confidence

Avon has always understood the unique needs of Filipina women. With inclusive sizing, thoughtfully designed silhouettes, and premium materials that move with the body, Avon has consistently set the standard in functional yet stylish intimate wear.

This commitment has resonated deeply, Avon sold over 10 million bras in 2024 alone, solidifying its place as the trusted go-to brand for intimate wear in the Philippines.¹

Heart Evangelista on Confidence and Comfort

Global fashion icon and Avon Intimate Apparel ambassador Heart Evangelista shares how the right bra can be a game-changer:

“Comfort is no longer just a nice-to-have, it’s the new essential,” says Heart.

“When I wear something that fits beautifully and feels incredibly soft, it gives me this unshakable confidence. It’s not just about how it looks, but how it lets me move and live freely, so I can reach higher and dream bigger. That’s what comfort means to me now.”

Introducing Dream Curve Bras

Unmatched comfort. Adaptive fit. Soft, breathable support, all day, every day.

This year, Avon continues to lead with innovation through the launch of its Dream Curve Bras, designed to support women through every dream, goal, and moment of their day.

Crafted with Dream Memory Foam, these bras offer a level of softness and support that redefines what intimate wear can be. The best part? It’s accessible to all, beautifully made, size-inclusive, and surprisingly affordable.

Choose from:

• Anita Dream Curve Underwire Memory Foam Moulded Bra
• Amaya Dream Curve Non-wire Memory Foam Moulded Bra

Both styles deliver breathable comfort with a barely-there feel, so women can move, live, and lead with total confidence.

Wear the Dream, Live the Dream

Whether you're chasing goals at work, balancing life at home, or carving out time for yourself, Dream Curve bras are designed to move with you. They’re more than just undergarments, they’re everyday armor for modern women who dream big and demand more from their wardrobe.

Ready to experience the next level of comfort?

Shop the new Dream Curve Bras through your local Avon Representative or online via Shopee, Lazada, and TikTok Shop.

Comfort is the new power. And with Avon, you don’t just wear a bra, you wear the dream.