Eye Mo Reveals a Fresh New Look with the Same Trusted Relief for Filipino Eyes

For over 80 years, Eye Mo has been the go-to eye drop brand for Filipino families, a name trusted for fast and effective relief from eye irritation.

And now, it’s entering a bold new chapter. Eye Mo has officially unveiled its refreshed packaging, showcasing a sleek, nature-inspired design that’s both modern and globally unified. Despite the change in appearance, Eye Mo stays true to what matters most: the same reliable formula generations have counted on.

The exciting reveal took place at a special launch event in Manila, where brand leaders shared insights on the updated design, the vision behind the transformation, and what this evolution means for consumers today.

More Than Just New Packaging, A Renewed Global Vision

“This isn’t just a new box. It’s about a promise that began 80 years ago and continues today,” said Mr. Weitarsa Hendarto, Director of PT Combiphar, during the event. His message emphasized that this brand refresh isn’t about following trends, it’s about reinforcing Eye Mo’s identity with clarity and purpose.

As Eye Mo expands into more global markets, including Indonesia, Mexico, and Singapore, the updated packaging serves as a unified visual identity. “No matter where you are in the world, you’ll recognize the fresh, modern look and know you’re getting the same trusted quality,” Hendarto added.

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A Design Rooted in Nature and Purpose

The new design incorporates vibrant colors and water droplet elements, symbolizing freshness and relief with every drop. The iconic bottle shape remains, offering familiarity while embracing a clean, updated aesthetic.

“These hues are inspired by nature’s freshness. It’s a revitalized look that mirrors the feeling Eye Mo gives, cool, clean, and effective,” Hendarto explained.

Transformation With Meaning

Miss Earth 2017 and licensed physicist Karen Ibasco also took the stage to share her story of personal transformation. From teaching physics to representing the Philippines on the global stage, her journey reflects growth without losing authenticity.

“Transformation isn’t about changing who you are. It’s about enhancing your identity so you can shine even brighter,” Karen said. She drew parallels between her path and Eye Mo’s, underscoring how staying true to one’s roots is the key to evolving meaningfully.

Honoring Loyalty, Legacy, and Filipino Trust

Earl Jayona, Senior Marketing Manager for Eye Mo Philippines, described the new packaging as a heartfelt thank-you.

“This refreshed look is our way of saying thank you for more than eight decades of trust,” Jayona shared. “It’s a tribute to the generations of Filipino families who have made Eye Mo a part of their lives.”

The launch featured a touching tribute to Eye Mo’s history, from archival images to milestones in nationwide health campaigns. Eye Mo’s presence in National Eye Care Awareness Month and other major events was spotlighted, showing its deep connection to the community.

A New Look, The Same Commitment

As the event came to a close, brand leaders stood united, presenting not just a product, but a legacy renewed.

“Today, we don’t just unwrap a box. We unwrap a new chapter for Eye Mo,” Jayona concluded.

While the packaging may look different, the promise behind it remains unchanged: to provide fast, effective, and trusted eye relief for every Filipino.

Eye Mo’s new look is now available in leading drugstores nationwide.

Learn more at www.eyemoph.com

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Instagram: @eyemophofficial