Holi-Squad Sparks the Joyful Countdown to Christmas at SM Malls in the East

The holiday spirit has arrived early this year as the Holi-Squad lights up SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown with the launch of the 100 Days to Christmas countdown on September 16.

SM Malls is kicking off the season with a heartwarming campaign called “100 Days of Kindness,” encouraging everyone to share happiness through simple acts of giving.

The celebrations began with the lively Holi-Squad Mall Greeting and the grand unveiling of the iconic Holiday Grand Red Ribbon, a powerful symbol of joy and togetherness, setting the tone for a festive season like no other.

Starting October 20, the malls come alive with stunning centerpiece displays, a magical Santa’s chair, and more appearances by the cheerful Holi-Squad. Families can get ready to lace up for the highly anticipated Holiday Santa Run at SM City Marikina on November 16. The festive fun continues with the sparkling Holiday Snowflakes Surprises on December 6 and inspiring performances during World Chorale Day on December 8.

December promises even more excitement with Happiest Holiday Weekends filled with Santa meet-and-greets, soulful caroling, and lively busking performances, creating memorable moments for families and friends.

Adding to the season’s warmth are the SM Besties of Joy, adorable teddy bears that carry a special mission. With every purchase, another bear is donated to a child in need, making gift-giving truly meaningful.

From December 1 to 31, shoppers can take advantage of exclusive Holiday Deals on SM Malls Online, making holiday shopping and dining with loved ones easier and more festive than ever.

With the Holi-Squad leading the festivities, SM Malls in the East invites everyone to join in spreading kindness and creating joyful memories during this magical holiday season.