VIYLine MSME Caravan Takes Over SM City Masinag This September

Discover local gems, meet your favorite influencers, and support proudly Filipino brands at the VIYLine MSME Caravan happening at SM City Masinag from September 17 to 23.

The much-anticipated VIYLine MSME Caravan is heading east this September, bringing its exciting mix of homegrown products, rising entrepreneurs, and social media stars to SM City Masinag. Organized by the VIYLine Group of Companies in partnership with SM Supermalls, this week-long event is set to spotlight the creativity and hustle of Filipino micro, small, and medium enterprises (MSMEs).

From skincare must-haves and stylish fashion pieces to mouthwatering treats and everyday essentials, the caravan offers a one-stop shop for all things local. Visitors can expect interactive booths, live performances, influencer meet-and-greets, and plenty of budol-worthy finds that celebrate Filipino talent and entrepreneurship.

Viy Cortez-Velasquez Leads the Charge for MSMEs

VIYLine CEO Viy Cortez-Velasquez joins the caravan alongside a vibrant lineup of merchants, influencers, and business owners. Her presence underscores VIYLine’s continued mission to empower MSMEs and provide them with platforms to thrive in the competitive retail space.

Special Guest Performances and Celebrity Appearances

The caravan's opening day is packed with star power. Viral dance group Mastermind, featuring Jepoy Pelingo, David Inere, Ericson Apelado, Cedrick Mateo, Emil Kristian, Raymund Arago, and Kristian Vienn Gonzalez, will hype up the crowd with an electrifying performance.

Fans can also look forward to surprise visits from popular personalities like Toni Fowler, founder of FAB, and Vince Flores, who previously made waves at the SM City Muntinlupa leg of the caravan. Hosts Tita Krissy Achino, along with Even PH co-owners Venice Velasquez and Eve Castro, are also expected to show their support for fellow entrepreneurs.

A Growing Movement Across Luzon

Before arriving in Masinag, the VIYLine MSME Caravan has already made successful stops in key locations across Luzon, including SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, Cabanatuan, and Muntinlupa. Each leg has drawn huge crowds eager to support local and discover the next big Filipino brand.

According to Joaquin San Agustin, Executive Vice President of SM Supermalls, "At SM, we are proud to partner with VIYLine in championing MSMEs by giving them spaces where they can thrive, connect with customers, and grow. The caravan has proven that supporting local is not just a trend, but a movement."

Be Part of the Celebration

Whether you're a fan of Filipino products or just love a good budol deal, the VIYLine MSME Caravan at SM City Masinag promises something for everyone. Drop by the Upper Ground Level from September 17 to 23 and be part of a growing community that chooses to support local businesses.

Shop with purpose. Meet your idols. Celebrate Filipino entrepreneurship. Only at the VIYLine MSME Caravan.