HOPE Teams Up with Filipino Brands to Launch Generation HOPE for Public School Classrooms

Generation HOPE is an inspiring collaboration between HOPE, the Department of Education (DepEd), and well-known Filipino brands including BDO, Carmen’s Best, Grab, Penshoppe, Aivee Clinic, SM Supermalls, and Sunnies.

The initiative aims to build more classrooms for public schools across the Philippines, giving Filipino children access to better learning environments.

The launch was attended by key figures from each partner organization, including:

• Ronald Roda, Grab Philippines Country Head
• Rolando Tanchanco, BDO Unibank Senior Executive Vice President
• Bea Soriano-Dee, Sunnies Studios Co-founder
• Teresita Sy-Coson, SM Investments Corporation Vice Chairwoman
• Sonny Angara, Department of Education Secretary
• Nanette Medved-Po, HOPE Founder
• Tootsy Angara, HOPE Board Member
• Steven Tan, SM Supermalls President
• Aivee Teo, The Aivee Group Founder
• Alice Liu, Golden ABC President and CEO
• Jovy Hernandez, Metro Pacific Agro Ventures President and CEO

HOPE, the Philippines’ first certified B Corporation, leads this movement to address the urgent shortage of public school classrooms. Through Generation HOPE, Filipinos can support nation-building simply by purchasing everyday products from participating brands.

Empowering Change Through Everyday Choices

With the help of trusted Filipino companies, Generation HOPE gives every Filipino a chance to “vote with their peso.” This means every purchase from a partner brand contributes to building classrooms nationwide. This collective impact from consumers and brands helps bridge the education gap and ensures every Filipino child has a safe, comfortable place to learn.

During the event, HOPE Founder Nanette Medved-Po and DepEd Secretary Sonny Angara placed a symbolic puzzle piece on the “HOPE Wall” to represent unity and a shared commitment to education.

Innovative Campaigns from Partner Brands

Each partner brand has developed creative ways for consumers to support Generation HOPE:

• BDO will offer the “HOPE in Every Spend” credit card. A portion of every purchase, plus rewards points and membership fees, will be donated to school construction.
• Carmen’s Best will launch exclusive flavors like “Hope in a Scoop” and “Hope in a Pint,” blending indulgence with impact.
• Grab users can convert their GrabRewards points into donations toward classroom construction.
• Aivee Clinic is releasing the Aivee x HOPE collection with limited-edition bags, tags, and Skin Bank cards.
• Penshoppe will sell HOPE-themed apparel and accessories, including t-shirts, hoodies, caps, and bags.
• SM Supermalls will donate a portion of proceeds from SM-branded bottled water sold at partner food outlets.
• Sunnies will offer a clean lens kit and a specially designed Sunnies Flask as part of their contribution.
• Each item gives consumers a practical way to make a difference in the lives of students.

A Joint Mission with DepEd to Close the Classroom Gap

DepEd Secretary Sonny Angara emphasized the campaign's importance in solving the country’s classroom shortage. “Education is not just a duty, it’s a solemn responsibility we all share,” he said. “When the government and the private sector unite through partnerships like Generation HOPE, we break down barriers and create safe, inspiring environments for learning. This is how we secure our nation’s future.”

By working closely with DepEd, HOPE ensures that every classroom built directly addresses urgent needs in public schools throughout the country.

Join the Movement

Help make education accessible to every Filipino child. Learn more at www.generationhope.ph and follow HOPE on Facebook or on Instagram @generationhope.ph for updates.