Puregold Empowers One Million MSMEs, Driving Retail Growth Through Grassroots Entrepreneurship
In an era where economic empowerment is more crucial than ever, Puregold Price Club Inc. is leading the charge in fostering inclusive growth.
With a remarkable milestone of over one million active members in its Tindahan ni Aling Puring (TNAP) program, the company has positioned itself as a transformative force in the Philippines' retail sector. The 2025 Tindahan ni Aling Puring Sari-Sari Store Negosyo Convention, held from May 15–17 at the World Trade Center in Pasay City, showcased Puregold's deep commitment to grassroots entrepreneurship and its role in shaping the future of the Philippine economy.
Puregold: A Catalyst for Change in MSME Development
Puregold's journey from a traditional retailer to a powerful enabler of economic growth is a testament to the company's innovative approach. The 2025 convention marked a turning point in Puregold's strategy, as nearly 50,000 sari-sari store owners and micro-entrepreneurs came together to celebrate their shared vision of success. This milestone illustrates the impact of Puregold’s TNAP program, which has not only focused on retail growth but also on improving the lives of individuals at the grassroots level.
“We measure our success not just in the number of stores, but in the lives we touch,” said Ferdinand Vincent P. Co, President of Puregold. “When a sari-sari store thrives, it uplifts a family, strengthens the community, and contributes to the overall growth of the economy. By empowering our Ka-Asensos, we are creating a ripple effect that drives thriving communities.”
Tindahan ni Aling Puring: A Game-Changer for Micro-Entrepreneurs
Launched 21 years ago as a simple store-based card initiative, TNAP has since evolved into a nationwide platform that connects micro-entrepreneurs to essential resources. It goes beyond just providing discounts—Puregold has crafted programs that allow its members to access higher-margin, in-demand products, such as the Mas Pinababang Presyo Araw-araw and Panalo sa Branded initiatives. These programs are designed to improve the profitability of sari-sari stores and enhance their operational capabilities.
With the theme of the 2025 convention, “Piliin si Aling Puring, Kayang-Kaya Umansenso,” Puregold is making a bold statement: national growth can be achieved by empowering entrepreneurs one store at a time. By providing access to resources, education, and tools for success, Puregold is driving the digital transformation of MSMEs across the country.
Digital Transformation: Empowering MSMEs with Technology
As the world shifts toward digitalization, Puregold is leading the way in bridging the technology gap for MSMEs. Through the Puregold Mobile App and P-Wallet, members gain access to streamlined ordering, payments, and inventory management features. These digital tools empower even the smallest sari-sari store to operate with the efficiency of a modern retailer while maintaining its role as a vital community hub.
By offering a robust digital ecosystem, Puregold ensures that its members are equipped to compete in an increasingly tech-driven market. This digital transformation is not just about improving business operations—it’s about providing MSMEs with the tools to thrive in an evolving retail landscape.
A Strategic Growth Engine: Mobilizing One Million MSMEs
Puregold’s approach to growth is unique in that it taps into the collective power of its one million TNAP members, who serve as both customers and distributors. This built-in salesforce reaches every corner of the Philippines, providing Puregold with unparalleled market penetration. This strategic advantage enables the company to expand its reach and impact in ways that most competitors cannot.
At the 2025 convention, Puregold also highlighted its strong collaboration with supplier partners. By engaging directly with sari-sari store owners, FMCG companies and suppliers can foster high-volume, high-trust relationships within the grassroots retail sector. These collaborations are key to ensuring a steady supply of quality products that meet the needs of micro-entrepreneurs and their customers.
MSMEs: The Backbone of the Philippine Economy
MSMEs play a vital role in the Philippine economy, accounting for 99.5% of all businesses and employing more than 60% of the workforce. However, despite their importance, many MSMEs face challenges such as limited access to formal distribution channels, financing, and technology. Puregold is closing these gaps by offering solutions that enable MSMEs to operate more efficiently and profitably.
In a time of economic uncertainty and inflation, MSMEs are a crucial pillar of resilience. By supporting these businesses, Puregold is not only contributing to their success but also helping to strengthen the entire economy.
A Shared Vision for Growth
Puregold’s commitment to inclusive growth is at the core of its business strategy. “Tuloy ang Asenso,” a phrase that signifies continuous progress, resonates throughout the company’s approach. By empowering its TNAP members, partners, and communities, Puregold is fostering a culture of growth that benefits everyone. Through its grassroots entrepreneurship initiatives, digital solutions, and strong supplier partnerships, Puregold is building a brighter future for the Philippines, one sari-sari store at a time.
As Puregold continues to innovate and expand, the company remains steadfast in its mission to drive economic empowerment and create lasting positive change for millions of Filipino micro-entrepreneurs. The success of the TNAP program is just the beginning of a new era in inclusive business growth.
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