Jollibee Refreshes Burger Steak Line with Juicier Sauce and New Burger Steak Supreme for Bigger Appetites

Jollibee is giving one of its most loved rice meals a flavorful upgrade, as it rolls out an improved Burger Steak and introduces a more filling option called Burger Steak Supreme.

The move comes as Filipino customers continue to look for meals that deliver on taste, satisfaction, and value for money.

The country’s leading fast food chain has enhanced its classic Burger Steak by adding more savory sauce, creating a richer and more satisfying bite with every spoonful of rice. Despite the upgrade, the meal keeps its starting price at ₱70 for a solo serving, making it an accessible option for everyday cravings.

According to Dorothy Ching, Vice President for Marketing of Jollibee Philippines, the brand carefully studied what customers value most when choosing meals today.

“We’re seeing that customers are paying closer attention to taste, how filling a meal is, and price, so we’re giving them a pangmalakasang rice meal,” Ching shared. “We focused on improving a familiar favorite while also introducing something new for those who want a more filling option.”

To bring the message closer to Filipino audiences, the campaign features actor Joshua Garcia, highlighting everyday cravings and the comfort people look for in a hearty rice meal.

The updated Burger Steak is designed to deliver a more satisfying dining moment, with its richer sauce and familiar beef patty served over warm rice. Alongside it, the new Burger Steak Supreme offers a bigger serving for customers with heartier appetites who want more in every bite.

Jollibee emphasized that this upgrade is part of its continued effort to adapt to changing food preferences, where customers now balance flavor, portion size, and affordability when choosing meals.

The improved saucy Burger Steak is now available nationwide for dine in, takeout, and delivery. The Burger Steak Supreme, meanwhile, is offered in select stores only.

For more updates, promotions, and Jollibee favorites, visit www.jollibee.com.ph, place orders at https://order.jollibee.com, or follow Jollibee’s official social media pages for the latest offerings and surprises.