SM Supermalls Named Organization of the Year at 2026 Asia Pacific Stevie Awards After Winning 30 Major Honors

SM Supermalls has once again proven its leadership in retail innovation and customer excellence, earning the prestigious title of Organization of the Year at the 2026 Asia Pacific Stevie Awards.

The recognition was announced in Macao on 17 April 2026, marking another milestone in the company’s growing list of international achievements.

This year’s win is especially significant as SM Supermalls secured a remarkable total of 30 awards across multiple categories, including four Gold, 13 Silver, and 13 Bronze Stevie Awards. It is the second time the company has received the top organizational honor, reinforcing its long term commitment to innovation and meaningful customer engagement.

Accepting the award on behalf of the company, Executive Vice President for Marketing Joaquin L. San Agustin highlighted the dedication behind the recognition and the collective effort of teams across the Philippines and China.

He shared that the award reflects SM Supermalls’ ongoing transformation and its goal of delivering elevated, customer centered malling moments. He also dedicated the achievement to millions of shoppers, along with tenant partners and employees who help bring these initiatives to life every day.

Building a Stronger Future Through Sustainability

SM Supermalls continues to embed sustainability at the heart of its operations through large scale environmental programs. Initiatives such as the SM Green Movement, Powered by the Sun solar projects, Save Water campaigns, and nationwide coastal cleanups are helping shape a more responsible and resilient future.

These efforts are not limited to corporate goals. They actively encourage communities to take part in everyday environmental action, strengthening awareness and shared responsibility across all SM locations.

Creating Inclusive Spaces That Serve Communities

Beyond environmental work, SM Supermalls continues to focus on social inclusion and community empowerment. Programs such as Mall for All and nationwide job fairs open doors to opportunities for Filipinos from different sectors.

Initiatives like Movies for the Blind also reflect a deeper commitment to accessibility, ensuring that mall spaces remain welcoming and inclusive for everyone. These efforts reinforce SM Supermalls as a place where people from all walks of life can come together meaningfully.

Celebrating Culture, Arts, and Local Identity

SM Supermalls has also become a platform for cultural expression and creativity. Events such as Mindanao Art, Animezing North, Konnichiwa Japan, and Art from All bring local and international culture into shared public spaces.

Large scale events like the Philippine International Pyromusical Competition further transform SM malls into destinations where creativity, performance, and community engagement come together.

Supporting Youth Development and Family Bonding

Family and youth programs remain a core part of SM Supermalls’ mission. Activities such as SM Super Spelling Bee, SM Little Stars, and Besties of Joy provide platforms for young talent to grow in confidence and creativity.

These programs also strengthen family connections by creating shared moments inside mall spaces, turning every visit into something more meaningful for both parents and children.

Expanding Destinations Across the Philippines

SM Supermalls continues to grow its footprint with new developments designed to reflect local identity and community needs. The openings of SM City Laoag and SM City La Union highlight this continued expansion and commitment to regional growth.

Innovative spaces such as the Mallseum in SM City La Union showcase how each location can tell its own story while supporting education, culture, and community pride.

Across properties, crowd favorites like SM Active Hub, Pride Pheerayde, and Night of Lights events continue to draw visitors, offering dynamic spaces for entertainment and connection.

Strengthening Presence in China

SM Supermalls’ success also extends to its operations in China, where locally tailored campaigns continue to gain strong community engagement. Projects such as SM City Zibo Let’s Wave, SM City Tianjin Three Color Sports, and SM City Yangzhou Mango Vibes Only reflect the brand’s adaptability across cultures.

Seasonal and cultural highlights, including Chinese New Year celebrations in Xiamen and storytelling events like The Frog Prince in Chengdu, show how SM Supermalls integrates tradition with modern retail experiences.

Wellness focused activations such as Bean There Beat That Stress in Jinjiang further demonstrate the brand’s ability to connect lifestyle, relaxation, and entertainment in one space.

A Continued Commitment to Innovation and Community

From environmental leadership to cultural programming and international expansion, SM Supermalls continues to redefine what modern malling can be. Its recognition at the 2026 Asia Pacific Stevie Awards reflects a consistent drive to innovate while staying deeply connected to communities.

As SM Supermalls grows across the Philippines and beyond, it remains focused on building spaces that bring people together, support local identity, and create meaningful moments in everyday life.